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Why Headstrong Head Growers Won’t Help Your Business Get Ahead

A headstrong grower is a cultivator that believes their way is the only way to grow.

They won’t consider other cultivation methods, and they’re particular about the equipment, technology, and inputs they use.

In my experience, this stubbornness is rooted in insecurity. Growers that claim their way is the only way are really saying, “This is the only way that I have been successful.”

This is most common among cultivators that haven’t worked in traditional horticultural environments or grown commercial crops apart from cannabis.

On the surface, it might seem beneficial to hire a lead cultivator that’s so loyal to their convictions and beliefs about growing. Someone so passionate and headstrong about cultivating “their way” couldn’t possibly be detrimental to your operation, right?

Wrong.

Hiring these kinds of growers is risky business. Here’s why:

1. Headstrong growers design facilities for themselves.

A headstrong grower will design a facility precisely to their liking or insist on retrofitting an existing facility to accommodate their preferences. Six months later, should the grower disagree with management (imagine that!), and they quit, now you’re stuck with a custom-built facility for a grower that’s long gone.

2. Headstrong growers don’t share.

Usually, these growers keep the entire production program in their heads. Should the grower leave, the cultivation program goes with them, and the company is left scrambling to pick up the pieces.

3. Headstrong growers are difficult to work with.

Headstrong cultivators act untouchable because they believe the facility can’t function without them. This is evident in how the grower treats the rest of the cultivation team and management. This can leave ownership feeling out of control of their own business.

So how do cultivation businesses avoid this problem? Easy. Don’t hire a headstrong grower.

There is a difference between hiring someone that is committed to the success of your cultivation program and hiring someone that simply won’t listen. Why would you want an employee like this on your team, let alone filling the most influential position in your cultivation business?

Fortunately, we can nip this problem in the bud during the hiring process. As you meet interested growers, ask questions that will help shed light on their growing philosophies.

Don’t worry—you don’t need to be a cultivation expert to determine whether someone is an appropriate fit for your business. You only need to be a good listener. If a grower is unwilling to consider alternatives to their narrow vision of success, this will become evident if you ask the right questions.

Consider how these two candidates respond to the same interview question:

Interviewer: “How would you grow if we hired you?”

Candidate #1: “Using rockwool with LED lights and my special 14-part fertilizer.”

Interviewer: “The facility is already built. We’re planning to grow with ProMix, HPS lamps, and a simple 2-part fertilizer.”

Candidate #1: “Whoever designed your facility gave you bad advice. You need to switch out those lights for the latest LEDs and implement my proprietary 14-part fertilizer program. That will mean changing up your irrigation equipment, too. Trust me, it’s the best way to do it.”

Now, consider the alternative:

Interviewer: “How would you grow if we hired you?”

Candidate #2: “Who is your customer? What is your end product? How is your facility set up now?”

Interviewer: “We want to grow craft-quality flower and sell wholesale to adult-use dispensaries. We’re planning to grow with ProMix, HPS lamps, and a simple 2-part fertilizer.”

Candidate #2: “I’ve only grown with LEDs, but HPS lamps have been used on cannabis for decades, so I’m sure I can make it work. I’ve had great success adding silica to my plants, but it’s usually not present in 2-part fertilizers. Once we get rolling, I’d love to set up a small trial to see if adding silica might benefit the crop. When can I start?”

The headstrong grower will swear by their technique regardless of where the cannabis is destined. Their method may not be appropriate, or it may be overkill, considering the end product.

On the contrary, open-minded growers know that the end product will dictate the most appropriate growing method. Even if the facility is built in a way that the candidate might not prefer, they are confident enough in their own skill that they know they can make it work.

These traits are the sign of a true grower. Confident, experienced, and open to new challenges.

These growers do exist; they’re just not always as obvious as the boisterous, in-your-face, chest-thumping headstrong grower.

You wouldn’t hire this kind of person in any other industry. Why suspend reason now that you’re in the cannabis business?

Ryan Douglas

Ryan Douglas

Ryan Douglas helps businesses cultivate a profitable future in the cannabis industry. He is the founder of Ryan Douglas Cultivation, LLC and author of From Seed to Success: How to Launch a Great Cannabis Cultivation Business in Record TimeRyan has worked in commercial horticulture for 25 years and specializes in legal cannabis start-ups.

Before entering the cannabis industry, Ryan spent 15 years as a commercial greenhouse grower of ornamental and edible crops, growing up to 600,000 plants annually. As Master Grower from 2013 to 2016, he directed cultivation for Tweed Inc., the flagship subsidiary of Canopy Growth Corporation. Ryan now offers cultivation advisory services to cannabis operators worldwide, and he can be reached through his website, douglascultivation.com.

This Post Has 5 Comments
  1. When a shipping company hires a Captain for one of their ships he is being hired for his or her ability to run the ship. It should be clear, by the end of the first interview, whether or not a potential head grower a) accepts command of the “ship” as is, or, if they see changes they’d make, to let the potential employer know what those changes are, up front. If the potential head grower sees these changes as mandatory, it is their responsibility to make it known.

    For instance, I am NOT willing to work with an other-than-biological IPM SOP. This means need to let a potential employer know this, DURING THE FIRST SCREENING CALL. It is foolish to waste time discovering incompatibilities.

    It is in all parties’ best interest to know as much as possible about the other going into any business together. If you view your head grower as just another employee, rather than as the high-value team-member they are supposed to be, you’ll probably get just another employee.

  2. I agree with this sentiment, but it would take a headstrong fool to still use HPS bulbs (or any other type of HID lighting) in today’s era.

    Why expose yourself to increased maintenance costs, higher energy bills, and the risk of a fire in your cultivation rooms?

  3. Headstrong COO’s with not a clue about cannabis sink the company ship faster than Senior management. C-Suite’s must have a cannabis consumer in their midst to properly shake out the bullshit.

  4. I respectfully disagree with the broad strokes painted in this article. While it is true, you should not hire a jerk, unless the owner has experience operating a commercial cultivation, they should be hiring someone who has. You can talk to people and read all the articles you want about how to grow, but unless you have a proven track record in a garden, leave the design and implementation to a pro. For example, if someone with a career in selling widgets wants to open a fine dining restaurant and intends to be awarded a Michelin Star, they’re not going to hire a Chef and tell him how to cook. Same goes for cultivation. Know the difference between a Chef and a line cook. The Chef is an artist, who runs the kitchen and the team top to bottom. Line cooks take orders. Don’t be a backseat driver. Once you pick your team, trust them to do their job. As an owner, you have plenty to worry about, mainly how to sell the product in a timely fashion. Do not be an ant trying to tell the bees how to make honey.

  5. Zach sounds like a head strong grower.

    Definitely need a pro if you’re not one… if you had a choice of “head strong” (arrogance) or not, nobody likes an ass. I enjoyed the article and feel it’s accurate.

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