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Justin Bieber Breaks Into Cannabis With Palms Partnership

Justin Bieber is entering the marijuana market with prerolled joints that’s he calling “Peaches,” the name of a song from his most recent album.

The Canadian singer is working with a Los Angeles-based company, Palms, on the products. Palms specializes in prerolled cannabis products, with its seven-joint packs selling for $32 at locations in Nevada and California, according to its website.

“I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it –- especially for the many people who find it helpful for their mental health,” Bieber said in an emailed statement. A spokeswoman declined to share financial terms of the collaboration.

Scientists are studying the effects of cannabis on mental health. A 2020 paper from researchers at Columbia University and the New York State Psychiatric Institute said a popular belief that marijuana can help with depression is leading more patients to try it, but that some studies have concluded it can worsen outcomes.

“Among the most common health claims made in online advertising for recreational cannabis dispensaries is depression treatment,” the researchers said. “These messages may be increasing in frequency, while media messaging about marijuana has become more positive over time and includes less information about risks.” [Read more at Bloomberg]

This Post Has One Comment
  1. Having read the paper in full, my concern is two gold. 1. What variant or strains of cannabis were being consumed and at what quantity. 2. The funding came from two conservative government agency’s one from the state and one from the Federal level, both with a significant issue in that both organizations would lose funding if cannabis were legalized. Just my thoughts.
    Funding/Support: This study was supported by grant R01DA048860 from the National Institute on Drug Abuse to Dr Hasin and by the New York State Psychiatric Institute.

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