skip to Main Content
Kevin Durant, Rich Kleiman On Cannabis, Partnership With Weedmaps: ‘The Band-Aid’s Been Ripped Off’

“Elon Musk smokes a joint and people lose their marbles. But there is a TV show called ‘Drunk History’ where a bunch of people get blackout drunk and try and reenact historical things; and that’s on primetime television.”

– Weedmaps CEO Chris Beals

NBA icon Kevin Durant and his VC firm Thirty Five Ventures continue to bet on cannabis.

Having invested in a couple cannabis ventures in the past, the team is now going after a new challenge: a collaborative content partnership with tech platform Weedmaps, focused on combatting misconceptions around cannabis and its use in the sports world, as well as advocating for legalization.

The deal also includes a sponsorship agreement with Durant’s sports media network, Boardroom, a dedicated section on the Weedmaps site, and ongoing integrations with the outlet and its Out of Office podcast. The companies will initially collaborate on the production of an original content series, tentatively slated for debut in 2022.

According to Durant, the discussion about their next move in the cannabis space had been going on with Rich Kleiman, his partner at Thirty Five Ventures, for months. [Read More @ Forbes]


This Post Has 0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Stories

Ninth Circuit Denies Citizenship to Foreign-born Washington State Dispensary Owner

A three-judge panel of the United States Court of Appeals for the Ninth Circuit issued a cut-and-dried opinion Friday affirming last year’s district court summary judgment denying Maria Elena Reimers…

Black Farmer Cannabis Bill Passed in Florida

By Fred Rocafort, Attorney at Harris Bricken Black farmers in Florida stand to benefit from a medical cannabis bill passed in the waning days of the state legislature’s 2023 session.…

Frequent marijuana users tend to be leaner and less likely to develop diabetes. But the pseudo-health benefits come at a price, experts say

The stereotypical cannabis connoisseur perpetually has the munchies but is, paradoxically, perplexingly thin. Now researchers at the University of California, Irvine, think they know why—and no, pot consumption isn’t the…

Lawmakers scramble to fix NY’s struggling rollout of retail cannabis

Some New York lawmakers are scrambling as they enter the final week of the legislative session to implement measures to aid the state’s struggling retail cannabis market, including a proposal…

More Categories

Back To Top
×Close search