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Leading German Pharma Company Launches Medical Cannabis Range Into Fast-Growing Domestic Market

ONE of Germany’s largest pharmaceutical firms has entered the medical cannabis space with the launch of a two flower products – and six more products to follow.

Hesse-based Stada, Germany’s fifth largest pharmaceutical company, announced late last year it had entered into an agreement with Canadian firm MediPharm Labs.

German business newspaper Handelsblatt says Stada will shortly launch ‘two flower products and intends to offer a total of five flower products and three extracts with different THC and CBD concentrations in the coming months’.

Chronic Pain Targeted

Eelco Ockers, Head of Stada, said it wants to focus primarily on the ‘indications of chronic pain, neurology and oncology ‘and that it had been observing the medical cannabis market for some time.

And he is quoted in Handelsblatt as saying “In the short term, it is an investment for us, but in the medium term we want to grow (with) the products and earn money from them.”

Cannabis has been permitted for therapeutic use in Germany since 2017 with statutory health insurance reimbursing patients in around two thirds of the cases.

More than 320,000 prescriptions were approved in Germany in 2020, and the market is growing at around 30% a year.

Alexej Pikovsky, CEO and Co-Founder of Alphagreen Group, which also operates a German subsidiary for the import and distribution of medical Cannabis said: “Germany is a great example when it comes to medical cannabis market growth. Many of the businesses we work with have Germany on top of their list when it comes to international expansion.”

28 Trained Sales Reps

Stada says it has trained 28 sales representatives to assist doctors make informed decisions about cannabis prescribing.

With sales of €2.6 euros, Stada is the fifth largest German pharmaceutical company and currently the largest player in the cannabis market. It employs over 10,000 people and has a product presence in 120 countries.

It is the second German pharma company into the space following Neuraxpharm which inked a supply deal with Israeli medical cannabis manufacturer Panaxia Global last July.

With the entry of the pharmaceutical companies, the cannabis market in Germany has reached a new level of maturity, says Tobias Haber, a cannabis expert at the market research company Insight Health.

“The big providers bring a high degree of acceptance for a therapy that is still stigmatized,” he told Handelsblatt.

According to industry data, there are currently around 90 providers in Germany who sell cannabis flowers, extracts or medicinal product, with 70 to 80 of them importing flowers.

The German authorities have licensed two Canadian firms – Aphria and Aurora – and one domestic producer Demecan to cultivate for the domestic market with the first harvests expected this May.

Peter McCuskerPeter McCusker

Peter McCusker

Peter McCusker is the Founder and Editor of BusinessCann and an experienced news and business editor, who believes it’s time to fully embrace the multiple, proven, medical benefits of the cannabis plant. BusinessCann covers the ins and outs of the growing European Regulated Medical Marijuana marketplace. Peter can be reached at [email protected].

BusinessCann is an online news publication, which supports the growth of Europe’s Hemp, CBD and Medicinal Cannabis industries by providing factual and feature articles, comment and profiles on the people and businesses forging its growth and development.
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