PRESS RELEASE

Limited Edition Celebratory Merchandise Line To Benefit Social Justice Nonprofits

LOS ANGELES (June 22, 2020) – Viola, a nationwide leader in the production and sale of premium quality cannabis products, founded by NBA veteran Al Harrington, announced today its first harvest in the company’s Detroit, Michigan cultivation facility. The announcement also marks the official launch of Viola’s fully operational Detroit facility bringing over 10 strains to market.

The harvest launch arrives on the heels of The Provision Center retail location that opened late 2019 in the heart of Detroit. Using Viola’s original genetics, the harvest brings a full grow of cured, ultra-premium flower to the Michigan market, including ATL, Keylime, Star Dog, Triangle Kush, Vader, Wifi, XXX, GG#4, Underdog OG, and Underdawg.

“The launch of our first harvest in the Detroit facility is a true testament to the growth, reception and overall expansion of the Viola brand,” said Al Harrington, founder of Viola. “We see so much opportunity and potential within the Detroit region which is why we’re putting such an emphasis on this particular harvest and using this facility to elevate our brand and most importantly the community.”

To celebrate the harvest launch, Viola which is deeply rooted in social equity has also announced the kick-off of their limited-edition apparel line that pays homage to the Detroit launch available online at www.violagoods.com. Proceeds of every purchase will benefit both the George Floyd Foundation and the Breonna Taylor Foundation.

The Michigan harvest marks the culmination of Viola’s ever growing expansion into markets across the country. This launch is the first rollout as the brand prepares to further its footprint in Maryland, Nevada, Oklahoma Missouri and Arizona.

For more information on Viola, please visit: https://violabrands.com/

About Viola Brands

Founded in 2011 by NBA veteran Al Harrington, Viola is one of the nation’s leading producers and licensed wholesalers of premium quality cannabis products. The brand is named after and inspired by Al’s grandmother who suffers from glaucoma and diabetes, finding solace in cannabis remedies. Viola has integrated the latest cutting-edge technology with its own proprietary procedures designed for every stage of the cultivation, extraction and production process. The company is known for its wide variety of product offerings including a high-quality flower to premier butane extracts.

Press Contacts:

Pristina Alford

DKC on Behalf of Viola

310-579-6369

[email protected]

Courtney Greenberg

DKC on Behalf of Viola

212-981-5701

[email protected]