Amid the COVID-19 pandemic and the rising wave of mass demonstrations sparked by the tragic death of George Floyd, we felt it most appropriate to provide some broader perspectives on the latest consumer thinking during this chaotic time. To that end, we have looked beyond our latest analyses and that of our peers in the industry to find resources of use for those seeking to understand how consumers are adjusting to, and thinking about, the changes underway today and expectations for the future.
The COVID-19 Consumer Study by InnovateMR: now on Wave 3, is a series of webinars and executive summaries providing insight into the “social and economic impact of COVID-19.”
While far afield to some degree, this webinar on “COVID-19 Consumer Insights and New Normal Trends” by L.E.K Consulting touches on subjects such as “health and hygiene revolution” underway today.
Deloitte has made its global research on the “small positive signs” on the road to recovery available to the public. In my opinion, Deloitte sets the gold standard for providing high-quality analysis free of sign-up pages and other gates typically imposed by publishers. (Then again, Deloitte doesn’t have as much need for a mailing list as many of us. If you need – and can afford – a consulting firm at Deloitte’s level, you pick from a short list. No one needs reminding that Deloitte is out there.)
A more typical example for the tit-for-tat understanding (you give us a sales lead, we will give you some stuff we hope you find valuable) can be found in Kantar’s “COVID-19 Barometer”. You can sign up here or cut straight to some data and commentary here.
For consumer-facing operators in the cannabis industry, McKinsey’s “COVID-19 response checklist for B2C marketing leaders” gives some perspective on messaging strategy. (Full PDF report in link.)
Leaving off with the takes by global consulting firms, the latest “COVID-19 Consumer Sentiment Snapshot” (now on #11) is available from Boston Consulting Group here.
Finally, Google isn’t on the radar for some as a provider of consumer insights, but several releases by the search engine giant merit a look: the Google Ads Blog (“Navigating the road ahead: How consumers are adjusting to COVID-19”), search-based insights on Google Trends, and a full PDF report by Google Retail have been recently published.