The Dixie Elixirs brand was founded over 10 years ago as a pioneer in the cannabis industry. Recently, the national conversation about racism and injustice has focused our attention to the pain the Dixie name can cause due to the historical context of the word.
We stand shoulder to shoulder with the Black community, and we stand firmly against racism and injustice. To stay true to these values, we have decided to change our name.
While this change will take time, we are committed to implementing it as soon as possible and will be involving our community, our employees, and each of you in the creation of our new brand identity. If you have any suggestions or feedback on the name change, you can email us at [email protected].
The Dixie products you know and love will continue to be available at all leading dispensaries until the new brand and packaging gets to market. Thank you for all your support and we will keep you posted every step of the way.
Above all else, we hope this change is a small step forward for a more just and equal world.
Dixie Brands CEO