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A Note From Dixie Brands CEO, Chuck Smith

The Dixie Elixirs brand was founded over 10 years ago as a pioneer in the cannabis industry.  Recently, the national conversation about racism and injustice has focused our attention to the pain the Dixie name can cause due to the historical context of the word. 

We stand shoulder to shoulder with the Black community, and we stand firmly against racism and injustice. To stay true to these values, we have decided to change our name. 

While this change will take time, we are committed to implementing it as soon as possible and will be involving our community, our employees, and each of you in the creation of our new brand identity. If you have any suggestions or feedback on the name change, you can email us at [email protected].

The Dixie products you know and love will continue to be available at all leading dispensaries until the new brand and packaging gets to market. Thank you for all your support and we will keep you posted every step of the way.

Above all else, we hope this change is a small step forward for a more just and equal world.

Chuck Smith

Dixie Brands CEO

Chuck Smith Signature

Chuck Smith

Chuck Smith

Chuck Smith is the Chief Operating Officer and acting Chief Financial Officer for Dixie Brands, Inc. and is responsible for the day-to-day oversight of company operations, production, sales, finance and long-term strategic planning. As one of two original founders of the Dixie Elixirs and Edibles Company, along with Tripp Keber, Chuck has architected many of Dixie’s critical operational developments, helping the company grow from a “garage operation” to a 30,000 square foot state-of-the-art, vertically integrated manufacturing facility that is a first-of-its-kind for the marijuana industry. Prior to turning marijuana dreams into realities, Chuck was President of Bella Terra Realty Holdings where he oversaw all aspects of the Bella Terra Resort Development Company. Prior to forming Bella Terra in order to focus exclusively on the RV Resort industry, Mr. Smith was President of Sagebrush Realty Development and was responsible for developing, selling and managing residential condominium projects valued at over $85 million in revenue.

Chuck has over twenty five (25) years of experience in a variety of industries. He has a strong financial background, holding the position of Chief Financial Officer for a mid-sized retail apparel chain, has built and managed sales and marketing teams for private and publicly traded technology companies, and has successfully founded two companies, including one in the alcohol beverage industry.

Chuck has a Bachelor’s degree in Accounting from the University of Maryland and an MBA from the Owen Graduate School at Vanderbilt University. Mr. Smith is married and lives in Fairhope, Alabama and Denver, Colorado. He actively participates in a wide variety of philanthropic organizations and is an avid golfer.

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