As we entered the new decade, we knew 2020 was going to be a big year for headlines: a presidential election; The Olympics; a booming economy. As January dawned, the cannabis industry was also preparing for a big news year, with those 2020 ballots featuring more states voting on whether to legally regulate medical or adult-use cannabis; OG brands celebrating a decade of serving their customers; and this year, the sector’s high holy holiday, 4/20, was going to be a month-long celebration. On the hemp side, CBD companies were looking forward to industry validation at the world’s biggest natural foods trade show, Natural Products Expo West, slated to start March 3. SXSW presentations were being rehearsed and then rehearsed again. Plans were made, briefings were scheduled, launches were coordinated, and collateral was developed. But in the background, what started as tiny alerts on the other side of the globe–COVID-19–was about to grind life as we knew it nearly to a stop. As we look back on March and ahead to our new reality in April and beyond, how we handle communications for our organizations could be a deciding factor in who makes it through to the other side of this crisis. Here are six key takeaways from the COVID-19 Crisis.
Shawna Seldon McGregor is the founder of Maverick Public Relations. She established Maverick PR in 2018 after two decades at PR agencies in New York City and Denver. McGregor has deep experience representing a multitude of sectors including biotech, sustainable technologies, renewable energy, associations, the regulated cannabis industry and media companies. McGregor is a member of PRSA, where she has earned a certificate in Reputation Management. She’s also a member of NIRI, NCIA and Denver Press Club. She was named a top PR pro by Civilized (January 2018), Cannabis Industry Journal (December 2017) and MG magazine (June 2017). In 2016, she accepted the Cannabist Award for best agency for work in the cannabis industry. For more information, contact [email protected]
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
Notify me of follow-up comments by email.
Notify me of new posts by email.
Competing agendas have stifled the effectiveness of the burgeoning industry on Capitol Hill. Marijuana advocates are stuck in the weeds. Cannabis policy has never had a rosier outlook on Capitol Hill: Democrats control both Congress and the White House, seven new states just legalized recreational marijuana, and the cannabis industry has gained powerful new allies…
Delaware lawmakers who support legalizing recreational marijuana are taking a run at it for the sixth straight year, and the lead sponsor says he’s “feeling optimistic.” First introduced in 2017, a bill to legalize weed fell four votes short of passage in the Delaware House of Representatives in 2018 but since then has not reached…
While marijuana became legal for adults to purchase in Montana on New Year’s Day, a key federal agency has confirmed a fact underreported in coverage of the state’s new marijuana program: It remains illegal under federal law for individuals to simultaneously possess marijuana or marijuana products and firearms, and penalties for violating that law are…
Row by row, Oklahoma Bureau of Narcotics and Dangerous Drugs agents and Garvin County deputies cut down 2,500 marijuana plants and loaded them in a dump truck for destruction during an April 2021 raid near Pauls Valley. The grow operation had a Oklahoma Medical Marijuana Authority license, but had not obtained an additional permit from…