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Wana Brands staffs up in California


America’s favorite cannabis infused gummie now available in all major markets in the Golden State

Los Angeles (October 8, 2019)— Wana Brands—America’s favorite premium cannabis infused producer— continues to bolster its sales team and ambitious growth plans with the appointments of a California sales force. 

“Often imitated but never duplicated, Wana Brands has perfected our product line–including our Wana Sour Gummies–through years of significant investment in our recipes and a passion for innovation. We look forward to bringing our premium, vegan and all-natural products to a California market that is hungry for edibles that live up to their high culinary standards,” said Wana CEO Nancy Whiteman.

Led by Wana Chief Revenue Officer Eric Block, the new California sales force is responsible for introducing Wana’s premium products to California dispensaries and educating key stakeholders. The multi-dimensional role includes sales, marketing and brand ambassadorship duties.

“The collective passion of our California Sales Force promises to boost Wana’s explosive growth,” Block said. “This is the first installment of sales appointments, and we look forward to adding more to our California team in the coming months.” Consistently ranked as a top selling gummie in all seven states where Wana is available, America’s favorite infused gummie is now available in all major markets in the Golden State. Wana is distributed to the California market by Herbl.

Vanessa Flores joins Wana as Sales Representative, Northern California, covering the Bay Area. Flores brings to Wana a decade of B2B and B2C sales experience excelling in hitting aggressive targets, consultative selling, account management, customer engagement and partnership development. Before joining the Wana team, Flores served as Account Executive and Sales Partnership Manager for Tribe Companies, a startup specializing in cultivation and distribution of a multi-product portfolio. At Tribe she built and nourished relationships with dispensary management and buyers and secured top sales results. As Account Executive at Zingbox Inc, Flores grew key strategic accounts by 60% in less than 12 months and achieved 100%+ of quota for four consequence quarters at the company. Flores graduated from San Diego State University with a Bachelor of Science in Business Administration and Management.

Sanam Karim has been named Sales Representative, Northern California, and is focused on expanding sales in the Bay Area. With over a decade of business development and sales experience, Karim has helped startups scale and consistently achieved Million Dollar, Presidents and 115%+ Club. In her previous role as Director of Sales & Business Development at web advertising agency Sitepoint Media, Karim achieved on average 30-40% above quarterly goals by increasing account renewals, growing average deal sizes and lead generation. She served asEnterprise Account Executive for Cisco Meraki, where she averaged 110% of goal per quarter selling into technology & luxury brands, achieving Million Dollar Club for two consecutive quarters. Karim graduated from Fordham University with a Bachelor of Science in Marketing and a Minor in Spanish.

Tiffany Lewis has been appointed Sales Representative, Southern California, covering Los Angeles. She also serves as Finance Director at CFL NORML, where she provides leadership to the finance and accounting strategy to optimize financial performance for the non-profit’s Central Florida chapter. Prior to joining Wana, she served as Activation Manager for Mammoth Distribution, executing an average of 85 events per week at over 350 dispensaries in California, where she created the foundation to process, record, track and optimize events and engagement activations. She served as Operations Manager & Accountant at Mondo Meds where she ensured proper business operations in manufacturing, fulfillment, financials and marketing. Lewis graduated from the University of Central Florida with a Bachelor of Science in Business Management and has dedicated her career to advocating for legal cannabis.

Deirdre Dolan has been named Sales Representative, Southern California, responsible for Orange County, San Diego, the central coast and desert cities. Dolan brings a decade of sales experience in a variety of industries.  Prior to Wana, Dolan was account executive at Sentia Wellness, where she was responsible for selling Select CBD into pharmacies, health shops, CBD-only stores and fitness studios throughout the U.S. and grew her territory to $100,000 in three months. As Field Sales Representative for TTI Inc, a Berkshire Hathaway company, Dolan was responsible for expansion and increasing sales in Southern California. Dolan graduated with a Bachelor of Science from the Boston University School of Hospitality Administration.

Wana Brands’ premium products are known for their quality, consistency and potency. The company has been providing third party testing of its products to ensure purity and potency since Wana was established in 2010. As such, consumers and retailers have come to trust the Wana name as the industry leader in infused gummies. Wana Sour Gummies are handcrafted and infused with high-quality tincture during the cooking process to ensure the best tasting, highest quality, consistent gummie on the market. Wana gummies are made with fruit pectin, not gelatin. A specially selected fruit pectin gives Wana Sour Gummies their amazing texture and makes them 100% vegan. All Wana products are made with gluten-free ingredients and taste like real fruit, thanks to all-natural flavoring, coloring and sugar. Wana Gummies also have no sorbitol or mineral oil, both of which can cause stomach upset.

Wana Brands makes sustainability a priority throughout the organization. In March, Wana Brands advanced industry innovation by unveiling a more sustainable packaging solution for its artisan edibles. The new containers reduce three layers of packaging to only one, with a tamper-evident shrink band adding another level of security. Since late 2017, Wana has worked to make its operations paperless by instituting digital reporting SOPs, making Wana’s procurement and receiving departments 95% paperless and helping to reduce their carbon footprint. Wana Brands is one of only a handful of marijuana infused production companies that is Woman-Owned. Heralded as “The Martha Stewart of Edibles” by Entrepreneur (Jan. 2019), Whiteman was one of only six women included in High Times 100 in March 2019 and she was listed No. 3 in Cannabis Business Executive’s Top Women in Cannabis list in May 2019.

For more information about available positions at Wana Brands, visit Wana’s Career Page. To speak with a Wana representative, please contact Shawna McGregor at 917-971-7852 or [email protected].

Wana Brands: Enhance Your Life.

Included in the 2019 Inc. 5000 list at #1536 and boasting a three-year growth rate of 269%, Wana Brands is the No. 1 edibles brand in the United States, with more units and dollars sold than any other brand, according to BDS Analytics 2019 Brand Share Report. Wana leads the industry in quality, consistency and potency, providing a range of different options that enable customers to create the specific cannabis experience they want. Wana products offer diverse product forms including edibles, vapes and extended release capsules, four different CBD/THC ratios as well as a variety of different dosages, onset times and duration of effects. The portfolio is designed so products can be used singly or in combination to address specific health, wellness and recreational needs. Wana products are available in Colorado, California, Illinois, Ohio, Michigan, Arizona and Oregon dispensaries, and will soon be available in Florida (as regulations allow). For more information or to subscribe to Wana’s e-newsletter, visit Follow Wana on Facebook, Instagram, LinkedIn, Twitter, YouTube and Pinterest.


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