Eric L. Block Brings Multi-National Sales, International Relations and Strategic Business Acumen to Brand-Building Role
Boulder, Colo. (August 1, 2019) — In support of an ambitious expansion strategy, Wana Brands—America’s No. 1 edibles producer—continues to strengthen its executive team with the appointment of Eric L. Block, MAIA, MSF, as Chief Revenue Officer. Block reports to Wana CEO Nancy Whiteman, who made the announcement.
“Eric is a proven business strategist and brings to Wana an amazing background in building and supporting remote sales teams. His addition to the Wana Executive Team positions the Company for continued expansion outside of Colorado,” Whiteman said.
At Wana, Block is responsible for achieving revenue goals by managing the Company’s Colorado sales team, developing and executing sales strategies for out-of-state partners, and developing and implementing distribution strategies for the Wana Wellness hemp-derived CBD product line.
Most recently, Block was Director of Software as a Service (SaaS) Innovation for EBSCO Information Services, where he managed an entire SaaS portfolio for a sales force of over 70, spanning 35 countries. He has spent over 16 years working internationally managing high growth sales teams in corporate, medical, academic and government markets. Managing over 35 different countries has provided a keen understanding of working in diverse, sometimes volatile, fast-paced and constantly changing markets, and will resonate well with the Wana growth expansion model.
Wana is currently in six markets and expanding to 14 states plus Canada in the coming year. “I look forward to building the Wana lifestyle brand both nationally and internationally. I see Wana Brands as a unique company and brand whose mission is to not only make the best products in the industry but more importantly, utilize those products as a platform to help our consumers improve and enhance their lives. There is a special symbiotic relationship between company and consumer that I have not seen with other companies in the industry,” Block added.
As part of his career, Block has lived in five different countries and speaks three languages fluently, English, Spanish and Portuguese. He holds a Master of Arts in International Relations (MAIA) from Tufts University. He received a Master of Science in Finance (MSF) from American University and a Bachelor of Arts in History (BA) from Brown University.
For more information or to schedule an interview, contact [email protected].
Wana Brands: Enhance Your Life.
Included in the 2018 Inc. 5000 list at #1087 and boasting a three-year growth rate of 455%, Wana Brands is the No. 1 edibles brand in the United States, with more units and dollars sold than any other brand, according to BDS Analytics 2018 Brand Share Report. Wana leads the industry in quality, consistency and potency, providing a range of different options that enable customers to create the specific cannabis experience they want. Wana products offer diverse product forms including edibles, vapes and extended release capsules, four different CBD/THC ratios as well as a variety of different dosages, onset times and duration of effects. The portfolio is designed so products can be used singly or in combination to address specific health, wellness and recreational needs. Wana products are available in Colorado, Illinois, Michigan, Arizona, Nevada and Oregon dispensaries, with California, Ohio and Florida (as regulations allow) among the states imminently coming online. Wana Brands expects to expand internationally to Canada by 2020. For more information or to subscribe to Wana’s e-newsletter, visitwww.wanabrands.com. Follow Wana on Instagram, LinkedIn, Twitter, YouTube, Pinterest and Facebook.