Cresco Labs is renovating its 56 marijuana dispensaries around the country, including five in Illinois, and reopening them under a single brand name: Sunnyside.
The dispensaries will be welcoming and bright and will create room for customers to learn about the products, said Joe Caltabiano, president and co-founder of the Chicago-based cannabis company. There will be light wood tones and sunflower-colored accents.
The idea is to make the marijuana purchasing experience more inviting and warm — that’s where the name Sunnyside came from, Caltabiano said. Marijuana retail locations often have opened in industrial areas instead of more highly trafficked retail corridors, he said.
“We want this store to fit in the retail corridors that exist within the city of Chicago and the surrounding areas,” he said. “As you’re walking down the street and seeing the new retail stores pop up and the new retail concepts that come, you can kind of figure out where those stores typically go. We don’t want this to be different.”
The move comes as Illinois operators prepare for sales of recreational marijuana to start Jan. 1. [Read more at Chicago Tribune]