The California Cannabis Track-and-Trace (CCTT) system, which became operational for businesses with full annual licenses in January 2019, is a major milestone to further legitimize our industry. However, the newly mandated regulations have done more to hinder the legal marketplace than boost it. Convoluted daily logistics, lack of complete accountability, as well as the limited availability of the required unique identifying tags are just a few examples of CCTT’s bureaucratic red tape. This has caused companies to incur extra costs and delays in introducing their products to shelves.
It is essential to have a streamlined process for states to record the inventory and movement of cannabis products through the commercial supply chain for safety and quality control, as well as so we can be privy to supply, distribution and demand data that can help licensed companies compete with the illicit market. But there needs to be changes and updates to address the issues plaguing California’s Metrc-powered system. Let’s take a look at the issues and potential solutions:
Most of the regulatory rollouts for California’s responsible adult-use industry have been rocky, and the CCTT system is no different. But now that the crucial issues have been identified, it’s time for our government agencies to band together and introduce solutions, which include relieving burdensome expenses, increasing access to UIDs and ensuring qualified temporary licensees are approved for full annual licenses. Positive change is already underway and we as an industry are hopeful that more is to come so the California market can continue to fulfill its potential.
Dr. John Oram, Ph.D., is CEO & Founder of NUG, an Oakland-based, vertically-integrated cannabis company with strong historical growth and performance. Founded in 2014, NUG continues to expand and diversify its portfolio, which includes world-class R&D, state-of-the-art cultivation, extraction, and distillation facilities, one of California’s largest wholesale cannabis distributors, and the new NUG retail store experience.
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