New Executive Director of Marketing, Elizabeth Bishop Tindall, Brings Decades of Creative Campaign Leadership with NBC/Universal Pictures Home Entertainment
DENVER—May 29, 2019—Nationally awarded cannabis infused-product manufacturer incredibles continues its rapid growth and expansion trajectory by bringing on seasoned entertainment industry marketing veteran Elizabeth Bishop Tindall as Executive Director of Marketing, a new position for the company.
Bishop Tindall will set strategy for incredibles’ three product divisions, with brand development that encompasses intellectual property, content and publicity, as well as oversees all consumer and trade materials including packaging, digital, social media, in-store and shopper marketing.
“Elizabeth brings a singular creative vision as well as acute business acumen to our team,” said Bob Eschino, founder and president of incredibles and its parent company, MC Brands, LLC. “Especially as we expand into new regions and unveil new products, she will be instrumental in helping us connect with consumers and build brand presence on a national scale.”
Bishop Tindall has a storied background working for some of the biggest players in the entertainment industry. For more than a decade, she led one-third of NBC/Universal Pictures Home Entertainment global creative campaigns, bringing some of the company’s most high-profile titles to market, including Despicable Me, Bridesmaids, Neighbors and Pets, among others. Prior to her work at NBC Universal, she served as a creative director for Universal Studios Home Entertainment, where she developed and managed global creative campaigns and major marketing initiatives.
Shifting gears from entertainment to cannabis in 2015, Bishop Tindall relocated to Colorado where she founded the marketing consultancy Eleven! Creative, Inc., and worked with retailers in the competitive burgeoning adult-use cannabis market.
“incredibles was the first edible I tried after moving to Colorado—their chocolate bars became my go-to at the dispensary,” Bishop Tindall said. “I loved what they were doing so much and it’s an exhilarating opportunity to lead the national expansion of incredibles. We have this unique chance to break down barriers and educate all levels of adult consumers, from patients to the canna-curious, and I’m really looking forward to telling our story.”
As the second-largest wholesaler of edibles in Colorado, incredibles has dominated the state’s adult-use and medical markets with three separate product lines: incredibles, incredible Wellness® and incredible Extracts®. The company is currently operating in Colorado, Illinois, Massachusetts, Nevada, Oregon and Puerto Rico, and is preparing to launch soon in Florida, Michigan and Missouri.
incredibles is an award-winning brand in the Medically Correct portfolio (MC Brands LLC) founded in 2010 after “cannabis-infused cookies for Grammy” were life changing for the co-founder’s family. Medically Correct has grown into an industry leader with products available in six states and Colorado’s highest-volume and most nationally awarded cannabis-infused product manufacturing company. incredibles features a full line of THC-infused terpene-rich cannabis products, incredibles, incredible Wellness® and incredible Extracts® and continues to lead the industry in innovative chocolates, vape pens, extracts and confections with more product lines in development. Visit iloveincredibles.com for more information.
Elizabeth Bishop Tindall
Executive Director of Marketing