skip to Main Content
Why is CBD on Shelf at Big Box Stores?

With GNC joining the ranks of mainstream big box stores carrying some type of CBD product (along with other major players in the drug channel like CVS and Walgreens), as if you needed any further evidence to believe, the rush is officially ‘on’ for products containing CBD in the mass market.

Where CBD shoppers are buying – for now: online and dispensaries

The data below – drawn from our recent CBD Consumer Experience report – may look quite different in the near future as the FDA clarifies its position on hemp-derived CBD products appearing outside dispensaries. For now, most CBD consumers are buying online or at a dispensary. The online channel isn’t – for a host of reasons – yet dominated by Amazon (represented by ‘Other Online Retailer’ below) but we should all assume that the 800 lb. gorilla is eyeing CBD carefully.

Purchase Channels for CBD Consumers

Are consumers receptive to CBD from big brands, at big box stores?

This may seem like a rhetorical question. After all, the moves by GNC et al. show that there is sufficient belief by those with deep pockets that the answer is a definitive “yes” or at least a “yes, for now”. But what are consumers actually saying?

  • 43% of current CBD consumers are seeking “easier access” to CBD products
  • 65% of current CBD consumers are open to cannabis products from well-known companies (such as OTC brands)
  • 37% of current CBD consumers are excited about the prospect of big brands launching CBD products, and finally,
  • Only 21% of current CBD consumers express fear of the market becoming “too corporate”

What does that look like? The data paints a picture of a receptive consumer base comfortable with CBD products appearing on shelf at mainstream stores, where accessibility – be it more convenient locations or an easier shopping experience – is a non-issue. Further, the majority (65%) open to big brands in CBD holds across all age ranges – this is not a Millennial thing. Nor do long-time users feel much differently – the data is nearly the same regardless how many years experience consumers have with CBD. People feel pretty much the same nationwide as well, as this statistic varies little state by state. Consumers living in adult use states, medical states, or even more limited locales all seem OK with the idea.

Not only that, but a substantial portion of CBD consumers are downright excited by the prospect. And only 21% of CBD consumers worry about The Man, despite a fierce independent streak in the cannabis community. Finally, CBD consumers are likely to welcome these entrants especially as new consumers – over 50% of current CBD consumers have been using CBD for less than 12 months – seek the perceived safeguards and consistency typical to mass-produced medications.

How was this data collected?
The CBD Consumer Experience: Part One draws from an online national representative (mobile and desktop) survey of U.S. adults aged 21+. The survey was fielded January 14-23, 2019 among 2,000 consumers, 1,500 of whom reported currently using CBD products.

Mike Luce

Mike Luce

Prior to co-founding High Yield Insights, Mike Luce led multi-million dollar insights engagements with Fortune 100 consumer goods companies. Mike has nearly 20 years experience developing market insights for some of the world’s leading consumer brands, including Procter & Gamble, PepsiCo and General Mills, and retailers, such as Wal-Mart and Kroger.

High Yield Insights applies best practices and capabilities drawn from that experience to the dynamic cannabis industry.

Mike can be reached directly at [email protected]

This Post Has 0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Stories

Israel to look into legalizing CBD

Israel is going to look into removing products containing cannabinoid (CBD) – the second-most prevalent active ingredient in marijuana, and one that does not produce psychotropic effects – from the list of dangerous drugs, the Health Ministry said on Tuesday in announcing the establishment of a committee to investigate CBD. “We are examining the removal…

Marijuana may make sleep worse, especially for regular users, study finds

It’s a common assumption among marijuana users: Using weed will help you fall asleep and stay asleep. Scientists, however, aren’t so sure that’s true. “This is an understudied but important area, as many people are increasingly turning to cannabis products as sleep aids,” said sleep specialist Wendy Troxel, a senior behavioral scientist at RAND Corporation, who was not…

What’s In a Number? Why You Should Be Thinking About Your ‘Perfect Order Index’

As the cannabis industry matures, executives have increasingly more access to data to analyze around how efficiently and how accurately they are fulfilling their customers’ demands. It’s paramount to success. Fail to honor your promise to your customer, and they will go elsewhere in the market. Competition is fierce. Fortunately supply chain experts have developed…

Master Grower or Master Electrician? Why Keeping Trades Separate Makes Good Business Sense

The tendency for many cultivation start-ups—especially those new to horticulture—is for the head grower to wear many hats. Although it’s tempting to have your team’s cultivation expert advise on everything under the sun, few are qualified to do so. Your master grower is not your master electrician. Unless your grower has an engineering degree, leave…

More Categories

Back To Top
×Close search
Search