The combined companies aim to create an all-encompassing platform serving growers, packagers, and retailers across the U.S., said Soro CEO Jerry Tindall.
“The vision is to build an entire ecosystem around what it means to be a cannabis business,” Tindall said. “By putting our softwares together we now have a full stack, a fully integrated offering, and that doesn’t really exist yet — not from the grower all the way to the retail plant sale … there isn’t anyone who is doing the end-to-end product suite at this point.”
Soro brings to Dauntless its analytics and customer relationship management sales software, which connects growers and packagers. Soro will keep its brand name for now, Tindall said. Dauntless, which launched in 2013, provides traceability and compliance for growers, as well as point-of-sale, compliance and inventory management software to retailers.
Dauntless co-founder and CEO Clark Musser, who left Microsoft to launch the startup, said between 30 and 40 percent of all the state’s retail pot transactions go through his company’s retail software. [Read More @ Geekwire]