As has been well documented in these pages, when the 2018 Farm Bill was signed in December 2018, it marked a turning point for cannabis in general and CBD specifically. We were interested in knowing the consumer’s perspective on CBD now that it had achieved a new level of quasi-legal status.
In January, High Yield Insights commissioned a national online survey of 2,000 Americans, aged 21+, asking about their usage of, interest in, and attitudes toward CBD. Today’s accompanying infographic provides an illustrative overview of our findings. In short, CBD’s potential growth is tremendous, but not without some obstacles for both current and potential users.
We are offering you a top-line of our findings via a complimentary copy of The CBD Consumer Experience: Part 1:
Click here to download the free whitepaper.
Prior to co-founding High Yield Insights, Mike Luce led multi-million dollar insights engagements with Fortune 100 consumer goods companies. Mike has nearly 20 years experience developing market insights for some of the world’s leading consumer brands, including Procter & Gamble, PepsiCo and General Mills, and retailers, such as Wal-Mart and Kroger.
High Yield Insights applies best practices and capabilities drawn from that experience to the dynamic cannabis industry.
Mike can be reached directly at [email protected]
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