Logan Craven Joins Colorado Company and Reunites with COO, who Jointly Helped Propel Family-Run Brewery Oskar Blues to Prominence
BOULDER, Colo. (March 11, 2019) — Pioneering cannabis edibles company Wana Brands, America’s No. 1 edibles brand, continues to build its senior team in support of its ambitious growth plans in the United States and internationally with the appointment of Logan Craven as Chief Financial Officer. Founder and CEO Nancy Whiteman made the announcement. Craven is based out of Wana Brands’ Boulder headquarters and reports directly to Wana Brands Chief Operating Officer Dan O’Connor.
“The hiring of our first-ever CFO further strengthens our mission to be a positive force in the industry, trusted partner to our customers and a great employer of exceptional local talent,” Whiteman said. “Dan knew Logan would be a perfect fit for the Wana Brands family based on their time working together at another growing business in a highly regulated industry.”
At Wana, Craven’s responsibilities include executing the financial strategy of the company; managing financial controls and accounting procedures; ensuring full transparency over the financial performance of the company; providing advice on how to increase revenue and reduce costs; proposing action plans to ensure that annual financial objectives are attained; producing all tax documentation as required; and supervising the Finance, Accounting and Supply Chain staff.
“Logan has complex problem solving and critical thinking skills that were instrumental in helping Oskar Blues achieve its 15-fold growth in revenue during my tenure there,” O’Connor added. “He was constantly taking on more duties so that we could successfully execute a multi-state expansion as well as integrate multiple acquisitions. Logan has a thorough understanding of finance and accounting, which he balances with a firm grasp of operational needs and planning. That’s a great combination to have in a CFO.”
Craven relishes the opportunity in this newly created position to bring the company to the next level of financial strength and transparency by supporting company culture and establishing financial controls, supply chain efficiency and sustainable growth with local, national and global expansion. “Joining Dan and Nancy in this role is exciting on many levels including being a mentor to others and helping to build on the successes Wana Brands has already achieved.”
In addition to Oskar Blues Brewery where Craven served as Controller and Operations and Logistics Manager, his past positions included finance and operations consultant; accountant for The J.M. Smucker Company; and tutor at the University of Kentucky, where he earned a Bachelor of Business Administration in Finance and Management, as well as a Bachelor of Science in Accounting.
For more information or to schedule an interview, contact [email protected].
Wana Brands: Enhance Your Life.
Included in the 2018 Inc. 5000 list at #1087 and boasting a three-year growth rate of 455%, Wana Brands is the No. 1 edibles brand in the United States, with more units and dollars sold than any other brand, according to November 2018 BDS Analytics report. Wana leads the industry in quality, consistency and potency, featuring a full line of edibles, including market-leading gummies and WanaCapsXR, a family of extended-release cannabis capsules that provide symptom relief for up to 12 hours. Wana products are available in Colorado, Arizona, Oregon, Nevada, Illinois and Michigan. The Company is currently onboarding in Florida and expects to enter California, Maryland, Ohio, Pennsylvania, Oklahoma, Missouri, Massachusetts, New Jersey and internationally in Canada by 2020. For more information or to subscribe to Wana’s e-newsletter, visit www.wanabrands.com. Follow Wana on Facebook, Instagram, LinkedIn and Twitter.