Marijuana is becoming more accepted — and that could be a problem for the alcohol industry, according to new research.
“Though not yet mainstream, cannabis adoption is certainly growing in states where it’s legal and does pose a risk to the beverage alcohol industry in the future,” Brandy Rand, U.S. president of the International Wine and Spirits Research (IWSR), a company that collects data on the alcohol industry, said in a press release about its new report on alcohol and cannabis.
In The Weeds
On Thursday, the IWSR published a new report it created in partnership with BDS Analytics, a company focused on cannabis market analytics. Together, the two companies set out to determine the potential impact of legal marijuana on the alcohol industry in the future.
Based on their research, the legalization of marijuana has led to an “explosion of growth” for the cannabis industry over the past few years. In places that have legalized marijuana, they estimate that up to 40 percent of people over the age of 21 now partake in it.
They believe usage of marijuana will continue to increase as acceptance of the drug expands.