If there is one particular facet of the cannabis industry that is on the verge of exploding onto the scene and causing a raucous so massive that high timers soon forget that weed can be smoked, it’s the uprising of marijuana-infused beverages. Nearly every major alcohol company has entered into a deal to launch a stoner sip, or they are in the process of negotiating one behind closed doors. And if they are holding out – because, you know, it’s weed we’re talking about here, and the U.S. government says that’s illegal – they will throw in the towel on all of that supposed morality as soon as they see that these cannabis concoctions are going to bring the bank. Some of the latest reports show that this sector alone in the U.S. will be worth $600 million by 2022.
So it stands to reason that the time to get in on the ground floor of drinkable doobies is now, and Flying Dog Brewery isn’t missing the opportunity to grab a piece of the action. [Read more at Forbes]