(And the One Thing You Need to Avoid at All Costs)
By Doug Poretz
Over-simplification is always a risky endeavor, but often an attempt to get at the basic fundamentals of something can be beneficial. I’m a communicator, not an investment banker. So I can’t give you insight to the trials and tribulations of conducting due diligence or coming with up with pricing strategy for your shares and all the other specialized details that go into either a private capital raise or a public offering. But I’ve helped scores of companies craft and present their stories to investors, and in the process I’ve come to some conclusions about the most critical components of your investor pitch.
Of course, each story is different, but every presentation that resonates with investors has three components, and lacks one – and does all that in a dozen slides or hopefully less. So … from the For-What-It’s-Worth Department, here’s my shot at trying to help you understand the basic fundamentals:
As warned in advance, all the above is over-simplification. Of course, there are many other factors that will influence your ability to raise capital, but start with these fundamentals. If this is all second nature to the way you are thinking now, build on that and go the next steps. If you can’t check these boxes, wait! Get this under control before you go on the money hunt. Then: go for it.
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