“No one ever knows what they’re getting, and it’s a huge problem,” one scientist said.
WEST HOLLYWOOD, Calif. — Holiday shopping was in full swing Friday at a boutique on Santa Monica Boulevard, where an automatic sliding door welcomed browsers off the street.
Inside the well-lit shop decorated with Christmas wreaths, glass cabinets filled with elixirs, herbal pills and pen-size vaporizers beckoned. The dark wood floors and brand-name displays could have come out of a Sephora cosmetics store. Shoppers have to look past gleaming jars and fancy boxes to find what brought them here — old school marijuana “flower,” the part of the plant that people smoke to get high.
Simply smoking the cannabis flower doesn’t provide that level of dependability time and again, but marijuana retailers and their customers would like it to. Yet that product — considered by some to be legal pot’s holy grail — still largely eludes the multi-million dollar industry at a time when it’s experiencing historic expansion.
“That’s been the goal forever,” said Greg Zuckert, vice president of cultivation for cannabis producer Harvest Health & Recreation. [Read More @ NBC News]