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The east coast’s first Recreational Cannabis market opened up today with sales kicking off at New England Treatment Access (NETA) Northampton, MA. 

PRESS RELEASE

Leaf Logix powers the first recreational cannabis transaction east of the Mississippi

Northampton, MA Nov. 20th, 2018 – LeafLogix, a full vertical seed-to-sale cannabis ERP powered Massachusetts’ first recreational transaction this morning, marking yet another historic day for the cannabis industry and legalization movement.

The Massachusetts Cannabis Control Commission on Friday informed NETA that they were one of just two dispensaries that would be able to begin recreational sales effective Nov. 20. The line started forming as early as 12:30 a.m. and by early morning had looped around the block with customers coming in from hundreds of miles away. But it was Northampton’s own Mayor – David Narkewicz who completed the first official transaction.

“It’s fitting the first store will be opening in Northampton,” Narkewicz said in an interview with The Republican. “We’re known as a progressive city and a leader on lots of social change issues.”

By 5:00 P.M. NETA had completed over 1500 transactions without any issues. In anticipation of the event, they ramped up their production and back stock by 3X, increased their staff to over 400 employees state-wide, and considerably increased its retail footprint by adding 13 registers for a total of 23 stations. But according to NETA’s Director of Innovation – Eddie Benjamin, today is really just a warm up.

“As exciting as today is, we’re actually anticipating Friday (Black Friday) to be the biggest single day of sales in our history” said Benjamin. “We’ve put a tremendous amount of time and energy into preparing for recreational sales, and today it really showed. From our product, to our team, to our technology; we couldn’t be happier.”

NETA  runs LeafLogix at all of its Massachusetts locations including its cultivation, manufacturing and processing facilities. According to LeafLogix’s VP of Business Development – Scott Hinerfeld, who was onsite at NETA for the launch, moments like these are what their system was built for.

“We’re truly a best-in-class, enterprise solution. We’ve invested heavily into our infrastructure in order to assure that on days like this, or on 4/20 for example, our system can run flawlessly, and with virtually no latency” explained Hinerfeld. “We operate on Microsoft’s Azure Cloud in what we refer to as an always on, fault tolerant environment. Our system is designed to auto-scale based on load to ensure we’re always running at less than 50% capacity. It’s costly, but you can’t put a price on providing this level of assurance to your customers.”

“We couldn’t be happier with LeafLogix. Both their technology and their support are first in class” said Norton Arbeleaz, NETA’s Director of Government Affairs.

To learn more about Leaf Logix, visit www.leaflogix.com

About Leaf Logix

Leaf Logix is a seed-to-sale enterprise resource planning (ERP) solution supporting growers, distributors, processors, and retailers in recreational cannabis, medical cannabis, hemp and CBD. Leaf Logix has experienced zero service disruptions and integrates with all regulatory compliance software providers, allowing clients to grow intelligent and compliant operations. With a service footprint spanning three continents and 28 states as well as D.C. and Puerto Rico, Leaf Logix products cover the full vertical of operational needs ranging from POS, B2B wholesale distribution, e-commerce, cultivation, processing, reporting, and more. Leaf Logix cloud-based software is housed on the Microsoft Azure Cloud, offering unparalleled security and convenience. Leaf Logix has offices in New York, Los Angeles, and Denver. To learn more about Leaf Logix, visit www.leaflogix.com, call 800-771-1984 or email [email protected].

Contact

Scott Hinerfeld
VP, Business Development

Leaf Logix Technology
Cell: 720-878-5878
1 N Broadway
Denver, CO 80203
www.leaflogix.com

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