By Amber Mayo
We’ve all seen more than our fair share of cannabis brands and store accounts get ignominiously pulled down for no apparent reason. This issue is rearing its ugly head up again these days with Facebook shadow banning and Instagram accounts disappearing. With all this drama, we hear a lot of people swear they are done with social media, that it’s not worth the trouble and they wonder what the point is.
We don’t disagree – the ever-changing rules are totally ridiculous and not just a little hypocritical. However, social media is a must do for your business, even your cannabis business that runs the daily risk of shutdown. Why? Here are a few reasons:
Regardless of the random social media account deletions and the annoyance re-building your followers, you don’t want to leave that 1:1 consumer interaction empty. It creates a vacuum and your customers can easily become someone else’s if you don’t keep that information flow moving. So, don’t give up on social media – it’s where your consumers are and you must be there too!
Amber Mayo is a founder and partner at WYD, a marketing accelerator for trailblazers looking for rapid growth; new categories, early-stage startups and established brands ready to take it to the next level. She has been at the forefront of digital, local and innovative marketing for the last 15 years. Best known for the “Ellen Selfie” at the 2013 Oscars, Amber has run campaigns and integrations from $200 to $1 billion for corporations and agency clients.
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