OTTAWA — In the past, public health campaigns warning of the harmful effects of drugs delivered one resounding message: Don’t do it.
But now that the federal government has decided to legalize marijuana, Health Canada has undertaken new strategies to try and land on teens’ screens and in the places they hang out.
“Inevitably, that communication and education is going to be more nuanced and subtle,” said David Hammond, a professor in the school of public health at the University of Waterloo.
Hammond said the federal government has adopted a harm reduction approach to its education around cannabis. That means instead of warning the public not to consume it, the messages point out that there are circumstances where it should be avoided.
Health Canada says it has rolled out a number of public education campaigns and has invested some coin in the effort. A social media campaign has been underway since last spring, and Public Safety began running a campaign on drug-impaired driving last fall.
There’s also a cannabis health facts advertising campaign underway, launched last March, which aims to deliver “honest facts” to teens. This campaign features questions from the public and answers by cannabis experts, and can be found on the government’s cannabis website. [Read More @ CTV News]
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
Notify me of follow-up comments by email.
Notify me of new posts by email.
Watching Santa Ana, California-based Unrivaled Brands (OTCQX: UNRV) compete in this market reminds me of the movie Memento, where memoryless Guy Pearce literally experiences the action unfold along with the rest of us, even though it’s his story and he’s the only one in it living life essentially in reverse. Similarly, and this may indeed…
LOS ANGELES (AP) — The U.S.′ expanding legal marijuana market is helping drive strong sales and profit growth for multistate operators like Trulieve Cannabis Corp. The Quincy, Florida-based company sells cannabis products in 11 states from Arizona to Pennsylvania. It reported $408.9 million in revenue in the first half of this year, an 89% jump…
A new research report from New Frontier Data, Cannabis and Wellness, a New Consumer Paradigm, challenges the existing framework of the cannabis market and expands it from a two-segment medical and adult-use (recreational) market to a three-segment market. In keeping with changing consumer perceptions and lessening social stigmas related to cannabis across age groups, the…
In a sign that Europe’s cannabis market is gaining traction, the Frankfurt-based operator of a website that pairs patients with marijuana-prescribing doctors has closed a seed funding round while adding one of the industry’s biggest-name executives to its board. The Bloomwell Group, a holding company for the marijuana telemedicine platform Algea Care, obtained more than…