Lagunitas, Heineken’s fast-growing California beer label, bills its new brew as “hoppy sparkling water.”
That’s because these cans of brew contain zero alcohol. Instead of booze, the beer-like beverage is made with THC, the main psychoactive ingredient in marijuana.
Called Hi-Fi Hops, Lagunitas’ new cannabis drink is the latest wave of a larger move by established companies diving into the marijuana industry. In addition to a brew made with THC, the ingredient in marijuana that causes a high, Lagunitas’ new ” beer” is also available with CBD , the non-psychoactive cannabis component that’s thought to be responsible for many of its therapeutic effects.
Having only launched on July 30, the brew is currently available in a handful of marijuana dispensaries in California, where the drug is legal. So we visited Oakland’s Harborside dispensary, located on the East Bay peninsula between the neighborhoods of Fruitvale and Downtown Oakland, to check out the new $8 drink.
At $8 a can, the drink wasn’t cheap — but the price point brought it roughly in line with other canned beers. We snagged the last cans that were available. An employee at Harborside said they were selling like hotcakes. [Read more at Business Insider]