New Belgium Brewing, which launched The Hemperor HPA in the spring, is partnering with Vote Hemp and GCH, the company behind Willie Nelson’s cannabis brands, on the American Hemp Campaign.
The effort, which is aimed at promoting the benefits of allowing commercial hemp production in the United States, is being launched on the Fourth of July.
The campaign is working to build support for changing laws to allow commercial hemp farming. Hemp production is still heavily restricted in the U.S., despite recent policy advancements at the state and federal levels.
The regulatory hurdles New Belgium faced before introducing The Hemperor HPA “just seemed outrageously outdated and onerous,” said New Belgium CEO Steve Fechheimer.
“Beer is an agricultural product and we see hemp as a potentially game-changing ingredient in brewing, so we are proud to take a stand along with Willie and the Vote Hemp folks to get these laws updated to benefit beer drinkers and farmers across the country.”
“Willie is outspoken about the importance of industrial hemp to help farmers, the environment and society as a whole,” said Andrew Davison, CEO of GCH. [Read more at Coloradoan]