Ahead of the 2018 midterm elections, Texans will be seeing — and hearing — a lot of  campaign ads. But, on top of the typical election year barrage of political commercials, some rural Texans will also be seeing a very different kind of ad.

When you first see an ad featuring a man in a cowboy hat, you don’t usually expect him to say this: “Medical cannabis isn’t legal for most Texans and that’s just not right”

As he talks, clips show the unnamed man fixing a tractor and doing chores on a country homestead. He also describes his struggles to treat work-related injuries before discovering cannabis.

“It’s important to understand that it really is a medicine — it’s a plant based medicine,” he said.  “I like to work outside; I want to hunt; I want to fish; I like to be out on the farm. It truly improved my quality of life.”

Right now in Texas, only a person suffering from intractable epilepsy can be prescribed cannabidiol, or CBD oil, with recommendations from two doctors. This ad is produced by a group called Foundation for an Informed Texas, and its executive director Jax Finkle said they want those laws expanded. [Read more at Texas Public Radio]