Ms. Miranda may know something about marketing, but she is completely ignorant of the constraints on naming accountants, well certified public accountants [“CPA’s] and law firms anyway. Specifically, in the case of CPA’s, the California Board of Accountancy [“CBA”] has very specific rules associated with ficticious names of CPA’s and CPA firms http://www.dca.ca.gov/cba/licensees/fictitious-name.shtml. The selection of a name that violates those rules could cost a CPA or firm thousands of dollars in having to change to a compliant name or worse, be sanctioned for a violation of the CBA rules. The author should have a better understanding of the potential consequences before she offers advice. Reply