PRESS RELEASE

Denver-Based General Cannabis (OTC: CANN) Makes Inaugural Investment in Media Space

June 15, 2018 – Seattle, WA – Dope Media Inc., a Delaware corporation, announced it has secured a $600,000 note from Denver-based General Cannabis Corp. (OTC:CANN), a leading provider of comprehensive ancillary services and investment to the cannabis industry.

George Jage, CEO of Dope Media, stated “We are excited about this investment by General Cannabis because it occurs at a key inflection point in the cannabis industry where the well-capitalized and well-managed companies will be making quantum gains in market share in the years to come.  We are also pleased that General Cannabis is coming on as a true strategic partner in this investment, allowing for terms that are favorable to the market and designed with appropriate milestone incentives which will only serve to enhance that investment and make Dope even stronger.”

“We see many investment opportunities during the normal course of our business, and for each we apply a rigorous due diligence,” said Michael Feinsod, chairman of the board of General Cannabis.  “With Dope we saw great potential for growth, coupled with strong brand equity in the media and events space. We are pleased to provide Dope with this working capital loan that reflects our confidence in the Dope team and business model.”

About Dope Media Inc.

Dope Media was founded in 2011 and is a leading cannabis consumer lifestyle media company.  Dope provides targeted marketing solutions to cannabis consumers through its print, digital, social and event platforms.  Dope currently serves 8 legal cannabis markets and distributes over 1,000,000 print copies per year through a network of over 1,500 retail locations.  Dope Media Inc. is headquartered in Seattle, WA.

About General Cannabis Corp

General Cannabis Corp is the comprehensive national resource for the highest quality service providers available to the regulated cannabis industry. We are a trusted partner to the cultivation, production and retail sides of the cannabis business. We do this through a combination of strong operating divisions such as security, marketing, operational consulting and products, real estate and financing. As a synergistic holding company, our divisions are able to leverage the strengths of each other, as well as a larger balance sheet, to succeed. Our website address is www.generalcann.com.