skip to Main Content
Cannabis firms use creative marketing tactics to skirt strict regulations

TORONTO — At a gallery in Toronto’s west end, people sip champagne, dine on canapes and listen to a panel discussion on mindfulness; the product they are here to fete is nowhere to be found, but brand elements are peppered everywhere, including mugs held by the panellists.

“Did you ever think that you would be at a cannabis brand launch?” said Linda Burlison, director of digital marketing and commercialization for licensed producer MedReleaf at the launch of its newest recreational brand, AltaVie last week.

“Fifty years from now, you can tell your kids, your grandchildren, that you were right there at that very moment that was at the cusp of when prohibition ended in Canada.”

It may be mere months before adults will be able to walk into a store and score legal weed, but the strict rules for marketing and advertising mean it is far from a free for all. While deep-pocketed producers ink contracts with celebrities, other marijuana companies are exploring creative tactics to generate brand buzz, such as the use of augmented reality, branded mindfulness sessions, mobile promotional campaigns and cannabis-flavoured products — minus the active drugs (for now). [Read more @ Financial Post]


This Post Has 0 Comments

Leave a Reply

Your email address will not be published.

Recent Stories

Marijuana May Soon Be Home Delivered In New York City

ew York City authorities may soon allow licensed marijuana sellers to deliver their products to people’s homes. With the launch of storefront operations delayed in the Big Apple, authorities said marijuana…

Senate Democrats to reportedly push banking reforms for cannabis industry

Democrats in the Senate will push to liberalize banking access to the cannabis industry during the lame duck session, it was reported on Saturday, in moves being watched closely by…

Medical marijuana associated with reduced pain and opioid related outcomes in cancer patients

A new study finds a link between the legalization of medical marijuana and a reduction in the rate of opioid dispensing and pain-related hospital events in some cancer patients. In…

Medical marijuana cards are now free in Rhode Island

Starting Thursday, Rhode Island medical marijuana patients will no longer have to pay $50 to obtain a medical card, a change that coincides with the start of recreational marijuana sales.…

More Categories

Back To Top
×Close search