skip to Main Content
Buzzy Boutique Agency Grasslands Expands Public Relations Division, Brings on Veteran PR Pro to Lead Journalism-Minded MarCom Team

PRESS RELEASE

DENVER (March 26, 2018)—As the American media and marketing landscape continues to evolve, Grasslands—a leading full-service communications agency—has bolstered its public relations division, bringing on 20-year agency veteran Shawna Seldon McGregor. She will lead the public relations department as Managing Partner and is based out of Grasslands’ brand-new Denver office at 146 W. 12th Ave. in the Golden Triangle.

Founded in 2017, Grasslands has quickly positioned itself as the preeminent journalism-minded communications agency focused on public relations, thought leadership and content curation. The agency was established by Founder and CEO Ricardo Baca, a 25-year newspaper veteran and the Founder / original Editor-in-Chief of groundbreaking news site The Cannabist.

“From day one, we’ve built Grasslands from our journalistic foundations by using the tools we learned in various newsrooms over the decades,” said Baca, who now leads a team of six full-time staffers. “But I’ve always known that we needed the right public relations professionals on staff—communications pros who value journalism as much as we do—and we found that person in Shawna, a colleague we’ve worked with and respected for years.”

“With Shawna’s arrival at Grasslands, we’ve finally completed the transition into a legitimate full-service agency—and I am thrilled for our clients, who will be the ones to benefit from this unique agency concept that brings together both sides of the media paradigm,” Baca continued.

McGregor joins Grasslands from The Rosen Group, where she served as Senior Vice President. After joining the firm in 1999, she established TRG’s Denver office in 2012 and became one of the first public relations professionals working in the legal cannabis industry. She has represented the country’s leading marijuana brands, bringing their stories to the national stage as well as emerging markets, while educating target audiences and conveying critical narratives.

McGregor has extensive experience representing a multitude of sectors including biotech, sustainable technologies, renewable energy, associations, the regulated cannabis industry and media companies. McGregor has a certificate in Reputation Management from the Public Relations Society of America. She was named a top PR pro by Civilized (January 2018), Cannabis Industry Journal (December 2017) and MG magazine (June 2017). In 2016, she accepted the Cannabist Award for best agency for work in the cannabis industry. In 2003, Shawna was named to PR News’ list of “15 To Watch.” She began her career at Porter Novelli’s pharmaceutical practice in New York City, working on accounts including SmithKline Beecham and Pfizer.

“I am driven to help my clients share their unique narratives, and I am passionate about the role of journalism in our society. Joining Grasslands was a natural next step for me,” McGregor said. “The Grasslands team consists of a deep bench of seasoned journalism professionals who can develop multi-layered strategies leveraging multiple consumer touch points. We are all looking forward to watching Grasslands grow over the coming years.”

About Grasslands

Headquartered in Denver with an office in Chicago, Grasslands proudly represents clients in the cannabis, tech, entertainment and hospitality industries.

Media Contact:

Chloe Steerman

Publicist

Grasslands: A Journalism-Minded Agency

[email protected]

484-751-8387

 

 

This Post Has 0 Comments

Leave a Reply

Your email address will not be published.

Recent Stories

Michigan marijuana industry ‘shocked’ by plan to move licensing director

Michigan Cannabis Regulatory Agency Executive Director Andrew Brisbo is moving to a new position after nearly three years spearheading the creation of the state’s legalized commercial marijuana industry. The reason for the move hasn’t been disclosed. The transfer “shocked and disappointed” members of the Michigan Cannabis Industry Association, said Robin Schneider, director of the trade…

Indonesian mothers fight for medical marijuana for their children

When Pika Sasi Kirana was born, there were no signs that anything was amiss. A bouncing baby weighing 3.4kg (7.5lb), Pika soon grew into an active toddler and, by the time she reached kindergarten, was just like any of the other children in her class. An avid singer, she also loved to dance and ride…

Foreclosure Notice – NOTICE OF DISPOSITION OF COLLATERAL

NOTICE OF DISPOSITION OF COLLATERAL To: RC Global, Inc. (“Debtor”) 1821 Empire Industrial Court, Suite F Santa Rosa, CA 95403 From: D4C LLC (“Secured Party”) Name of Debtor: RC Global, Inc. We will sell the assets described on Exhibit A attached hereto to the highest qualified bidder in public as follows: Day and Date: August…

Cirona Labs Announces International Expansion into Thailand Hemp Market

PRESS RELEASE Geneva, NEW YORK – August 10, 2022, Cirona Labs (“Cirona”), a New York-based cannabinoid ingredient supplier, has announced a new manufacturing agreement to enter the Thailand hemp market. The partnership is formed with Siam Herbal Tech (“SH”), one of Thailand’s leading providers of natural therapeutics and the first company in Southeast Asia to extract…

More Categories

Back To Top
×Close search
Search