skip to Main Content
Flower’s Market Share Evolves in Colorado, Oregon

Back in January of last year in Oregon’s recreational cannabis marketplace flower commanded a firm grip on cannabis sales, commanding 61 percent of the cannabis market compared to 19 percent for concentrates and just 8 percent for edibles. Smaller sales categories, like pre-rolls and topicals, filled out the rest of the sales.

The Oregon recreational marketplace for cannabis has evolved rather dramatically, according to data from cannabis market research firm BDS Analytics.

During the course of 2016, flower’s hold on market share, in terms of dollar sales, has shrunk as concentrates’ share has expanded.

By November of last year, flower’s share of the cannabis market declined to less than half, at 45 percent, while concentrates share rose to 26 percent and edibles market share nearly doubled, to 15 percent of sales.

Meanwhile, the medical market evolved as well, although not as sharply as the recreational sales channel. In January of last year, medical consumers in Oregon divided the cannabis pie into 53 percent of sales dedicated to flower, 23 percent for concentrates and 15 percent for edibles. By November, those numbers had shifted: 42 percent flower, 30 percent concentrates and 19 percent edibles.

In Colorado, however, which has a longer history of simultaneously supporting medical and recreational regimes, evolution between consumers has slowed down quite a bit. Consider: In January of last year, medical consumers spent enough on flower for the category to capture 51 percent of the market, with sales of concentrates representing 30 percent and edibles 11 percent. Eleven months later in November? Sales in the medical marketplace broke down to 52 percent of market share for flower, 32 percent for concentrates and 12 percent edibles.

The story is more dynamic within Colorado’s vibrant recreational market. There, in January of last year, consumers spent enough on flower for the category to capture 49 percent of the market, compared to 23 percent for concentrates and 16 percent for edibles. By November, those numbers had evolved into 44 percent for flower, 26 percent for concentrates and 16 percent for edibles.

The ratcheting-down of market share for flower, in terms of dollar sales, does not mean that consumers are buying less cannabis, however. More than anything, the numbers reflect falling prices for flower. In November of last year for example, dollar sales for flower among consumers in Colorado’s recreational marketplace fell by 5.3 percent. Yet by-the-gram sales rose 9.4 percent. In Oregon’s recreational market, dollar sales in November when compared to a year earlier rose by just 4 percent, but by-the-grams sales were up nearly 27 percent. And in Oregon’s medical marketplace, dollar sales in November were down by about 14 percent, but in terms of volume sales rose 6 percent.

Doug BrownDoug Brown

Doug Brown

Douglas Brown spent more than two decades in newspaper and magazine newsrooms around the country, covering everything from the White House and Capitol Hill to technology policy to crime in New Mexico. Now, he runs Contact High Communications, a leading cannabis public relations firm based in Boulder, CO. He can be reached at www.contacthighco.com

This Post Has 0 Comments

Leave a Reply

Your email address will not be published.

Recent Stories

Michigan’s top cannabis industry regulator leaving position for new job at LARA

The executive director of Michigan’s Cannabis Regulatory Agency is leaving the agency he helped launch and is getting a new position within the state’s Department of Licensing and Regulatory Affairs. Andrew Brisbo, who became the head of the new state agency in 2019, will take over as the director of the state’s Bureau of Construction…

Missouri will vote on recreational marijuana use. What are the state’s current weed laws?

Missouri voters will get to vote on whether to legalize adult recreational marijuana on November 8. The ballot initiative was launched this year by Legal Missouri 2022, a group that’s led by some of those who pushed for the 2018 amendment that legalized medical marijuana in the state and is backed by much of Missouri’s…

State Contractor Verifying Petitions for Recreational Marijuana Initiative in Oklahoma

Oklahoma is paying a company associated with a political polling firm $300,000 per year to verify signatures for statewide ballot initiatives, leading some to question the fairness of the process by which Oklahomans can vote directly on state issues. Western Petition Systems LLC is now in charge of verifying signatures for State Question 820, which would…

In the Arkansas governor’s race, Chris Jones supports adult use marijuana vote, Sarah Sanders stays mum

Arkansas Democratic gubernatorial nominee Chris Jones supports a constitutional amendment to legalize recreational marijuana in the state and would try to pass marijuana-related criminal justice reforms through the state legislature if he were to take office in January, the candidate said during a phone interview last week. In an interview with Arkansas Cannabiz focused primarily on marijuana…

More Categories

Back To Top
×Close search
Search