skip to Main Content
Cannabis Company Donates 1 Million Meals In California

Bloom Farms, a California cannabis company, has donated 1 million meals as part of its corporate social responsibility program.

For every product purchased, Bloom Farms gives the equivalent of one meal to a state food bank. “Donating our one-millionth meal shows that we’re succeeding for our customers, who have purchased one million of our products and appreciate that we are working toward the greater good, and for California’s most vulnerable families who have received the gift of nutritious food,” CEO Michael Ray said in a statement announcing the news.

It’s a twist on the model popularized by TOMS Shoes and Warby Parker, which donate one of their products – shoes and eyeglasses, respectively – for each one sold. Now, a variety of companies have adopted the one-for-one model, giving away everything from socks to books to medical scrubs.

For Ray, the cause of food insecurity is a personal one. California’s child food insecurity rate is about 20 percent – one in five children don’t get enough to eat. Some of Ray’s childhood friends were drawn to his home for meals. The problem hit home once he got older and started hearing statistics about food insecurity in the state: “I realized there is a high likelihood that my family friends were from food-insecure families,” said Ray. [Read more at Forbes]

This Post Has 0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Stories

If FL Supreme Court approves cannabis ballot language, will voters go for recreational weed or not?

The long wait on whether Floridians will get a chance to vote to legalize recreational cannabis for adults 21 and older is almost over, as the Florida Supreme Court is…

Missouri strips marijuana licenses connected to company accused of predatory behavior

Missouri’s health department on Wednesday stripped two coveted marijuana micro-licenses tied to an out-of-state company that had been accused of predatory practices and had listed the licenses for resale. The…

Dug In: Big Island Grown’s Deep Cannabis Roots

Big Island Grown (BIG) is a vertically integrated cannabis company based in Kailua-Kona, Hawaii County, on the Big Island of Hawaii, whose reach now extends to several islands in the…

Unlock the Secrets of Social Media for Cannabis Brands

There are three primary ways that brands can use social media platforms for marketing: organic posts, shared posts, and paid posts. With paid posts still off limits to most businesses…

More Categories

Back To Top
×Close search
Search