Candy is the No. 1 edibles category in California, Colorado, Washington and Oregon. In all of these states, chocolate is the second-most popular type of product. Other categories like baked goods and beverages fill out the rest of sales.
But when we examine edibles products that are high in CBDs, another style of product is mostly triumphant — tinctures.
In California this year through September, tinctures grab 38 percent of the high-CBD market, according to cannabis market research firm BDS Analytics. In the broader edibles market in the state, including both high-CBD and everything else, tinctures command just 15 percent of the market, behind candy and chocolates.
The story is the same this year in Oregon, where tinctures capture 38 percent of the high-CBD edibles marketplace, making it the No. 1 style of high-CBD edibles products. Otherwise, tinctures hold 19 percent of the edibles market, behind candy and chocolates.
Tinctures in Colorado are just 7 percent of the broad edibles market, including all products, far behind candy, chocolates and other types of edibles products. But in the high-CBD edibles market, tinctures are No. 1 for the year, with 35 percent of the market, with candy close behind at 29 percent and pills in third place with 18 percent.
Tinctures are on top in Washington, too, in the world of high-CBD edibles, with 27 percent of the market. Otherwise, tinctures command 14 percent of the edibles market.
The phenomenon of relatively modest performance in the overall edibles market, but more dominant position within the high-CBD edibles category, is not limited to tinctures. Pills, too, perform much better in the high-CBD marketplace than in the more broad edibles market.
In Washington, for example, pills are the No. 2 edible product in the high-CBD market, just behind tinctures; otherwise, they command just 9 percent of the broad edibles market. In Colorado, pills garner 18 percent of high-CBD edibles sales, but just 7 percent in the broader market. And pills in California get 15 percent of the high-CBD edibles market, compared to 7 percent in the overall edibles market. Meanwhile, Oregonians have not embraced high-CBD pills, which lag far behind other products.
The CBD marketplace is still fairly small, but growing swiftly in all states. Growth for high-CBD edibles in Colorado, Washington and Oregon between January and September of this year was 104 percent compared to the same period last year; data for high-CBD sales in California is not available for last year, so we don’t know how fast sales this year are growing.
And high-CBD products are found in flower, concentrates, topicals and other categories as well — it’s not just an edibles phenomenon.
Meanwhile, CBD-only products (no THC) are increasingly for sale online and even on traditional store shelves at several chains, including Lucky’s Market, based in Colorado with stores in 11 states, and financially backed by The Kroger Company, a large national supermarket chain with close to 3,000 stores in 35 states.