Blue Dream was the Big Kahuna among weed strains in Colorado the year recreational sales began in 2014, and it seized the top spot in Washington and Oregon as they launched recreational sales. It sits at the top of the marijuana mountain in California now, too, as the state prepares to enter recreational sales.
But consumer preferences for strains are shifting.
Consider Colorado. Blue Dream has ruled in the Centennial State since the second month of recreational sales in 2014, according to market research firm BDS Analytics, which tracks sales data for more than 13,000 strains. During 2016, Blue Dream was No. 1 by a large margin — consumers spent $23,152,298 on the sativa-dominant hybrid strain during the year; the No. 2 strain, Durban Poison, saw $11,110,773 in sales.
Blue Dream remains on top in terms of 2017 in Colorado, but in September the upstart and increasingly popular Gorilla Glue knocked Dream from its perch. The month saw $1.3 million in Gorilla Glue sales compared to $1.2 million for Blue Dream. And its dominance over the rest of the pack of strains is not nearly as profound as during 2016. For this year through September Gorilla Glue is No. 1, with $11,104,902 in sales. But the state’s No. 2 strain for the year, Golden Goat, had sales of $8,330,920. The race for the top spot is much closer this year.
In Washington, where consumer buying habits are slightly less volatile than in some other states, Blue Dream has ruled for the year. But in March consumers spent $1.7 million on Blue Dream compared to $925,600 for second-place strain Gorilla Glue. But by September Blue Dream’s dominance over the strain field had weakened. Consumers spent $1.3 million on Blue Dream compared to $935,300 on Green Crack, which holds the No. 2 spot.
Oregon danced with Blue Dream early on, but it went its own way last year by crowning Gorilla Glue #4 as its No. 1 strain. In terms of 2017 through September, Gorilla Glue #4 sales were $3,923,653 while Blue Dream’s hit $2,307,083, with Durban Poison fast on its heels with $2,065,508.
Finally, California. Blue Dream holds a commanding lead over the rest of the strains, with $16,139,621 in sales so far this year (through September) which is more than double the No. 2 strain, Girl Scout Cookies.
But in September we see a new competitor for the strain crown rise to challenge Blue Dream. The splendidly named Kosher Kush was relative blip on the strain map back in March, when consumers spent $284,000 on the strain compared to $2.8 million on Blue Dream. But it rose steadily during the past six months, and in September grabbed the No. 2 spot, with $1.3 million in sales compared to $1.9 million for Blue Dream.
The race for strain triumph is on in all states. Will Blue Dream’s dominance over the field persist through 2018? We will watch it closely.
Douglas Brown spent more than two decades in newspaper and magazine newsrooms around the country, covering everything from the White House and Capitol Hill to technology policy to crime in New Mexico. Now, he runs Contact High Communications, a leading cannabis public relations firm based in Boulder, CO. He can be reached at www.contacthighco.com
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
Notify me of follow-up comments by email.
Notify me of new posts by email.
Cannabis gifting parties are no longer allowed in Connecticut. Gov. Ned Lamont this week signed legislation that seeks to crack down on the unregulated cannabis bazaars that cropped up across Connecticut after the drug became fully legal here. At the events, attended by several thousand who usually paid a fee to get in, people would exchange items…
A calamitous mix-up at a Portland marijuana bottling plant apparently originated with a single employee who confused two similar buckets with nearly identical identification numbers, according to a state investigative report. The report does not specify, though, whether manufacturer Curaleaf had any quality control measures in place to catch such mistakes, and state investigators withheld…
PROVIDENCE — With a stroke of a pen, Rhode Island on Wednesday joined its two neighboring states and 16 others in legalizing the recreational use of marijuana. Less than 24 hours after lawmakers overwhelmingly passed the bill, Gov. Dan McKee signed the measure, which promises automatic expungement of past marijuana possession convictions and reserves a quarter of new…
When Pennsylvania lawmakers legalized medical cannabis in 2016, they struck an unusual deal: Physicians can approve patients for the program but they are banned from advertising that power. Lawmakers feared advertising would encourage thousands of patients to flood the same doctor’s office solely seeking a medical marijuana card, or motivate physicians to excessively approve patients…