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California Seed-to-Sale Contract: Holy Cow!

A couple of weeks ago, CBE published Seed-to-Sale Scorecard: METRC’s Big Year. But at the time, we had yet to put our hands on the contract, that in our eyes, has put Franwell so far ahead of the pack in terms of revenue and working capital, that catching-up will be extremely difficult for the only other state seed-to-sale contract awardees.

It’s looking more and more like MJ Freeway, BioTrackTHC and Kind Financial will have to duke it out for market-share with all of the other competitors in the Point-of-Sale space.

And oh what a contract it is.

According to the terms of the recently awarded Cannabis Activity Tracking (CAT) Solution Solicitation #17-0210 for the California Department of Food and Agriculture issued on June 30, 2017, METRC was awarded the contract over competitive bids from BioTrackTHC, MJ Freeway, Quintel and SICPA . The contract calls for an initial two-year term, with compensation potentially generating $58 million dollars for the CAT solution and for the tags which the state will purchase.

Projected METRC Revenue Totals California Department of Food and Agriculture Cannabis Activity Tracking Contract #17-0080

LABOR RATES – STATE MANDATORY KEY STAFF ROLES:                                                          $3,437,575

LABOR RATES – CONTRACTOR ADDITIONAL STAFF ROLES:                                                    $1,933,540

SAAS LICENSING:                                                                                                                         $1,976,000

Help Desk Support Services:                                                                                                         $3,673,216

Unanticipated Tasks (10% of Base Contract):                                                                               $1,102,033

Subtotal CAT Solution:                                                                                                                $12,122,364

Proprietary Consumables (Plant and Package Tags) (Not to Exceed Amount)/1:  $47,600,000*

Total Base Contract Potential Value:                                                                                          $59,722,364

Average Annual Potential Contract Revenue Contribution:                                                     $29,861,182

*1/The “Not To Exceed” amount is based on an estimated volume of 70,000,000 tags per year (for the 2 year base contract period), multiplied by the highest tag unit cost (plant tag). The actual amount paid will be based on the actual number of proprietary consumable items ordered by licensees. For Optional Years 1-5, the state, at its sole discretion when exercising its option(s) for contract extensions, may also increase the maximum amount of the agreement to fund the purchase of proprietary consumable items, at the rates specified this cost worksheet.

Additionally, the contract carries five option years, all having a CAT solution and a tag revenue stream if renewed.

With the California win under METRC’s belt, below is a total and annual revenue estimate for current contract winners and the original contract term. Most, if not all of the contracts noted in the chart below, carry renewal clauses after the initial term expires.

  Revenues        
State  Franwell/Metrc (000)   Years  Annual Value (000)    Award Date Renewal Date
Alaska  $105  5  $21 2016 2021
California (7x’s Colorado)  $59,722 2  $29,861 2017 2019
Colorado  $15,000 5  $3,000 2011 2016 (renewed)
Maryland  $930 3  $310 2016 2019
Michigan  $447 5  $89 2017 2022
Nevada MMJ & Adult Use  $816 4  $204 2017 2021
Ohio  $1,177 3  $392 2017 2020
Oregon  $1,700 5  $340 2016 2021
Total Contract Value/Annual Value  $79,897    $34,218
       
Additional Ave. Total/Annual Projected Tag Revenues (30%)**  $6,053    $1,307
       
Total Contract Value/Annual Projected Revenue  $85,950    $35,089

** Represents an extremely conservative estimate of 30% of the annual contract value (not including CA)

  Revenues        
State  BioTrackTHC (000)  Years   Annual Value (000)  Award Date Renewal Date
California (7x’s Colorado)
     City of Arcata  $-0- 2.5  $-0- 2016 2018
Delaware  $73 2  $37 2017 2019
Hawaii  $959 5  $192 2016 2021
Illinois  $724 3  $241 2015 2018
New Mexico  $58 4  $15 2015 2019
New York  $1,914 5  $383 2015 2020
Total Contract Value/Annual Value  $3,728    $867

 

  Revenues        
State MJ Freeway (000) Years  Annual Value    Award Date Renewal Date
Pennsylvania  $10,400 5  $2,080 2017 2022
Washington 3 2017 2020
Total Contract Value/Annual Value  $10,400    $2,080    

MJ Freeway nimbly continues to adapt and create new revenue streams in addition to their POS and STS contracts. Their website promotes a slew of consulting services to leverage the footprint and data they have generated as a first mover in the Cannabis Industry.

According to their website, MJ Freeway Consulting Services include:

  • Application & Licensing Support
  • Business Launch Services
  • Business Growth Services
  • Business Plan Development
  • Compliance & Security
  • Operations Consulting
  • Industry Data
  • Employee Staffing & Management

Keep an eye on additional state contracts like Arkansas and Florida coming in the not to distant future and CBE will update the scorecard and projected STS revenues as additional awards are granted.

 

 

Rob Meagher

Rob Meagher

Rob Meagher, CBE’s Founder, President and Editor-in-Chief is a 30 year veteran of the media world. His career has spanned from stints representing the Washington Post, USA Weekend, Reader’s Digest, Financial World & Corporate Finance to the technology world where he worked at International Data Group and Ziff Davis where he was part of the launch team for The Web Magazine, Yahoo Internet Life, Smart Business and Expedia Travels before starting his own marketing and Publisher’s Representative Firm. He also ran all print and online media sales and marketing for the Society for Human Resource Management before partnering with Forbes and then Fortune to create Special Sections covering a variety of topics. Rob, who started CBE Press in 2014, can be contacted at [email protected].

This Post Has 3 Comments
  1. Curious to know if there are any ‘covert’ security features built into the labels and tags. We do a lot of this in personal care and other industries. These solutions would add considerable value to cannabis labels and tags offered by these three.

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