Boulder, Colo. (Sept. 26, 2017) – Colorado’s No. 1 edibles producer Wana Brands today announced the addition or promotion of five staff positions to support the company’s national and international expansion into several key new cannabis markets.
“Wana Brands has experienced a very sustained and organic growth from our headquarters in Colorado with a majority presence in Oregon and Nevada,” said Wana Brands co-owner Nancy Whiteman. “As we plan our expansion into other legal marijuana markets including Arizona, Maryland and Illinois, our added ranks will shepherd the brand into new territories and ensure that our partners in those states will see the level of professionalism and success that Wana has perfected.”
The staffing announcement comes during a time when Wana Brands is swiftly extending its reach into new markets. “Wana employees are knowledgeable and passionate about cannabis and compliance, and the new additions we’ve made to the team will support our national and international expansion,” Whiteman said. “With a lineup of enthusiastic, dedicated professionals that embody our mission, we are more equipped than ever to grow larger and reach a wider customer base, aiming to enhance as many lives as possible.”
Stephanie Daley has been named Wana’s Director of Remote Operations. In this role, Daley coordinates and supports out-of-state partnerships that enable Wana and its partners to be financially successful and compliant while protecting the Wana brand. She also provides a comprehensive road map for partners that details steps from contract negotiation to launch and ongoing support. Daley brings 14 years of experience in the cannabis industry, along with a wealth of leadership, management and manufacturing experience. Prior to working at Wana, Daley was Director of Post Cultivation at The Farm and National Retail Director at Rocky Mountain Hydroponics. She earned her master’s in sociology at Humboldt State University, and her bachelor’s degree in Criminal Justice at DeSales University. With a strong leadership background and an in-depthunderstanding of the cannabis space, Daley is an asset to the growing company.
Caitlin Murphy serves as Regional Marketing Specialist. In this position, she plans, directs and coordinates marketing policies and programs for out-of-state partners. In addition, she develops localized strategies to maximize the out-of-state partners’ and Wana’s profits or share of the market while ensuring customer satisfaction. Finally, she oversees and monitors trends that indicate the need for new products and services in markets outside of Colorado. Murphy first joined the cannabis industry as Marketing Director at Emerald Fields, where she played an active role in opening their second location and worked collaboratively with partners to design and implement traditional advertising strategies, social media campaigns and database marketing to grow the stores’ revenue. Murphy also established a strong community presence on behalf of Emerald Fields, working with local veterans, churches and other non-profit organizations. Murphy brings a background in digital marketing and photography, working with various Denver startups and entrepreneurs such as Location3 Media. With community one of her highest priorities, Murphy sits on the board of the Young Professionals Council for the Rose Andom Center, a Denver family justice facility working with victims of domestic violence.
James Weinberg has been promoted to Licensee Coordinator, assisting in the expansion of Wana Brands into other markets outside of Colorado. He trains and tracks inventory for production, communicating with licensee contacts to ensure quality and sourcing. Weinberg has been working with Wana for five years. A Colorado native, his career in the cannabis industrybegan as a grower and store manager for Patience Choice of Colorado. In 2012, he started a concentrates line for Wana called Colorado Concentrates. After processing hash for five years, he now onboards new partners across the nation.
Rachel Ward has been promoted to Wana’s new Training Chef. In her new role, Ward will visit out of state partners to train multiple cooks at a time on the correct procedures involved when producing Wana’s edible products. Ward previously held the position of Kitchen Manager since 2015, where she managed the production line, trained new employees and generated ideas to streamline the production flow. Ward has seven years of professional experience in the culinary industry, and earned her AAS in Culinary Arts from The Art Institute of Colorado in 2010.
Angela May joins as Assistant Graphic Designer to perform design, organizational, logistical and communications tasks, focusing on packaging design, advertising and photography. Throughout her career, May has built websites for companies such as Wunderfarms, Edible Peace Patch Project and Nourishing Minds Nutrition, and she has created brand identities for Caroline Virginia Hair and TerraHouse Consulting. As a photographer, she captures personal professional portraits for companies. May earned her bachelor’s degree at the University of South Florida.
Wana Brands is ranked the No. 1 edibles producer in sales revenues in the highly competitive Colorado market according to BDS Analytics, experiencing consistent month-over-month growth of market share in the incredibly competitive market. Wana Brands dominates, owning 20 percent of the Colorado market share, with the next closest competitor at 10 percent, according to BDS Analytics July 2017 brand share report. In addition to being available in nearly 85 percent of Oregon’s dispensaries, the company is also in two-thirds of Nevada dispensaries, and has a partnership in Arizona that will bring its product to those states in 2017. Additionally, Wana Brands will launch in 2018 in Maryland and Illinois, and is in discussion with potential partners in California, Massachusetts, Florida, Michigan, Ohio, Pennsylvania, and internationally in Canada. Wana Brands best-selling products include Wana Sour Gummies, Jewels and WanaCapsXR.
For more information or to schedule an interview, please contact Shawna McGregor at 917-971-7852 or [email protected]
Wana Brands: Enhance Your Life. Wana Brands leads the Cannabis infused products industry in quality, consistency and potency. Wana products include a full line of edibles, including our market leading gummies and WanaCapsxr, a family of extended release cannabis capsules that provide symptom relief for up to 12 hours. Wana Brands is the No. 1 ranked edibles brand in sales revenue in the highly competitive Colorado market according to BDS Analytics (2016 Brand Share Report). Wana products are also available in Oregon and Nevada, and has announced entry into Arizona, with more markets readying for launch. For more information, visit www.wanabrands.com. Follow Wana on Facebook, Instagram, LinkedIn and Twitter.