In the epicurean world, Northern California is famous for two intoxicants — wine and weed. With recreational marijuana about to be legal in the Golden State, some cannabis entrepreneurs are looking to the wine industry as a model.
On the elegant terrace of a winery overlooking the vineyard-covered hills of Sonoma County, north of San Francisco, a dozen invited guests are sipping pinot noir, nibbling hors d’oeuvres and taking hits off a water pipe.
They have come for a farm-to-table meal of kale salad, roasted vegetables and grilled flatiron steak paired with wine and certain types of marijuana.
“What we’ve found so far is that sativas go well with whites, indicas go well with reds,” says Sam Edwards, president of the Sonoma Cannabis Company.
He’s part of the emerging pot-for-pleasure industry that seeks to grab a share of the nearly $2 billion tourism business in Sonoma Valley with events like this.
“What we’re beginning is melding cannabis with wine and food in a curated meal that offers the best of all worlds,” says Edwards. [Read more at NPR]
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