This industry (and tangential industries like mine) should focus hard on SEO as advertising options are limited, yet content creation is rampant (and growing). As the green machine gets bigger, the market will be owned by those who invest TODAY in quality content and legitimate back-end efforts (because, as stated in this post, it’s a long-range strategy). Those who invested in black hat tactics need to educate themselves better because they did not engage in actual SEO, but of trickery and deceit. And the only way out of a trickster’s trap is to hire a tracker who creates opportunities with relevant, engaging content. Reply