skip to Main Content
No Beaver State Boom in the Month of 4/20

Fresh data from Oregon shows that April, which has become a spectacle of cannabis promotions and parties due to 4/20, did not become a behemoth sales month in the Beaver State. Cannabis consumers dropped $34.6 million on cannabis in April in Oregon, representing 19.7 percent growth compared to the previous April (when recreational sales of many cannabis products were not yet legal). March, by comparison, saw $34.33 million in sales, which was a 20 percent increase over March of last year, according to BDS Analytics, one of the cannabis industry’s premiere sources of data analytics and market research.

Monthly sales in Oregon since 2015.

However, the holiday itself did experience a healthy wallop of business — more than double the sales of surrounding days. The holiday fell on a Thursday this year; sales on Thursdays other than 4/20 in April averaged $1.067 million. In contrast, sales on 4/20 were 161 percent larger coming in at $2.78 million.

Breakdown of sales on 4/20 of 2017.

Flower, which represented 55 percent of sales on 4/20, was the most popular item (as it is every month) and was just two percentage points higher, in terms of market share, than flower’s slice of the cannabis pie during all of April, at 53 percent.

Meanwhile, the average retail price for all products (including flower, concentrates and edibles) was 22 percent lower than the monthly average of $11.39. On 4/20, when dispensaries compete for attention through sales promotions, the average retail price per unit/gram was $9.34.

In years past, Colorado has been much more 4/20-crazy than Washington and Oregon. We look forward to studying 4/20 data from those states soon.

Doug Brown

Doug Brown

Douglas Brown spent more than two decades in newspaper and magazine newsrooms around the country, covering everything from the White House and Capitol Hill to technology policy to crime in New Mexico. Now, he runs Contact High Communications, a leading cannabis public relations firm based in Boulder, CO. He can be reached at www.contacthighco.com

This Post Has 0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Stories

Florida voters could see legalizing recreational marijuana on the ballot again in 2022

An activist group is working to add a measure to legalize recreational marijuana use on Florida’s 2022 Florida general election ballot. Regulate Florida, the group working to add the proposal to the ballot, must obtain over 223,000 signatures to obtain Supreme Court review and another 890,000 valid signatures by January. Michael Minardi, a lawyer for…

Minnesota authorizes edibles under medical marijuana program

Marijuana edibles will be granted as an allowable medication under Minnesota’s medical marijuana program beginning in August, the state Department of Health announced on Wednesday. Health officials said gummies and chews would be granted as viable forms of medical cannabis, along with pills, vapor oil, liquids, topicals, powdered mixtures, and lozenges. The state will immediately…

‘No one’s having a ton of fun’: Many Alaska cannabis businesses are struggling and failing

Five years ago, when Alaska’s first legal cannabis shops started opening, there was a lot of money to be made. “We had three fabulous, great years,” said Sue Nowland, whose Alaska Fireweed was among the first cannabis stores to open its doors in Anchorage. Those days are over. Cannabis businesses across the state are confronting…

Group forms to help give equal access to Connecticut’s new cannabis market

A new association has been formed to ensure Black and other under represented communities will have an opportunity to participate in Connecticut’s new legalized recreational marijuana industry, as state legislators had promised. The Alliance for Cannabis Equity, or ACE, created by two local workforce and economic development organizations, will host various programs to help aspiring…

More Categories

Back To Top
×Close search
Search