skip to Main Content
How a Cannabis Solopreneur Can Grow Their Company

In the big picture, everyone who calls our office wants the same thing: to grow their cannabis company or venture. More times than not, this call is from a Solopreneur. So, I thought I’d write a few quick words about this.

3 Steps to Grow Your Cannabis Venture

  1. Be aware of what’s around you.
  2. Get all the relevant information into one place where you can evaluate what you can actually do.
  3. Then conduct an experiment and be ready to fail.

If you are a one or two person show and you want to focus on growth, how do you even get started, when you don’t have resources like Marley?

Well, the biggest difference is that Marley can run more experiments than you can. If you are a one or two person team just getting started, you need to find new customers. Period.

Listen, let your prospects talk more than you. They will tell you how to grow. This is so simple and something this industry needs to improve upon.

ASK people what words they would use to search for you if they couldn’t remember your name or your company’s name. Don’t guess or assume your keywords. Ask and you will get them. This doesn’t have to be and should not be a guessing game. People will tell you your keywords, simply ask what they would search for to find you.

When you are launching a new product, go out and sign up for your competitors website lists and then pay attention. Look at the words they use, the strategies they employ. It’s not about stealing this stuff. It’s about observing and reporting. Capture all of it in a document then figure out how to do it better. Learn from what already exists. You would be surprised at what this young cannabis industry has already churned out. More than likely, you aren’t the first with whatever idea it is you have.

Focus on your current customers. Don’t have any new customers? Use Amazon Turk. Pay $5 for 15 minutes of an analysis from a potential customer.

Common Pitfalls in a One-Person Show

Well, first don’t be busy and not productive. Learn how to say no to some things. Your calendar needs to breathe. You can’t bounce around town drinking 10 cups of coffee with people who are not going to add growth to your business. Also, don’t spend time getting deeper and deeper into a situation that is not going to pay off. Find what you can to automate things. It will free up your time to get creative.

When you are a one-person show you have to be efficient and productive. Time is all you have.

Prefer being direct. Prefer brevity.

Prefer success in this emerging industry. It’s a once in a lifetime thing.

Celeste Miranda

Celeste Miranda

Dedicated to what she does and successful in her savvy business-minded ventures, Celeste Miranda is an entrepreneur, author, founder and CEO of Miranda Marketing Labs and The Cannabis Marketing Lab. Undertaking the critical challenges of marketing an emerging industry, Miranda opened a specialized division focused on providing businesses with innovative and affordable marketing strategies. Since then, The Cannabis Marketing Lab has become a highly regarded organization in Cannabis related ventures. Comprised of a 16 person team, Celeste’s staff has years of experience and expertise in a myriad of areas such as Social Media, Search Engine Optimization, Graphic & Web Design, Creative Content Production, Advertising, PR and much more. Celeste can be reached at [email protected]

This Post Has 0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Stories

What is going on with OLCC recreational marijuana licensing?

by Mia Getlin – Partner, Gleam Law We previously reported that, in early November 2021, the Oregon Liquor and Cannabis Commission (OLCC) announced that the agency had lifted its pause on issuing new non-producer recreational marijuana licenses and would immediately begin processing new applications for retail, processor, and wholesaler licenses. Additionally, the agency began contacting people…

Why Headstrong Head Growers Won’t Help Your Business Get Ahead

A headstrong grower is a cultivator that believes their way is the only way to grow. They won’t consider other cultivation methods, and they’re particular about the equipment, technology, and inputs they use. In my experience, this stubbornness is rooted in insecurity. Growers that claim their way is the only way are really saying, “This…

Omicron strains marijuana industry supply chain in Massachusetts

Licensed marijuana firms cannot legally move pot products across state lines. But that doesn’t mean they’ve been spared the supply chain disruptions wreaking havoc on the rest of the business world. As the Omicron variant surges, Massachusetts cannabis companies are facing significant shortages of foreign-made packaging and construction materials that are essential to their operations, including…

2 years in, Utah’s cannabis program has accessibility issues

SALT LAKE CITY (AP) — Since 2020, the state’s medical cannabis program has seen substantial growth. An annual report last year found that the number of active cardholders more than tripled, and pharmacies in the state more than doubled. But despite the expansion of the program, patients are having a difficult time accessing the medicine…

More Categories

Back To Top
×Close search
Search