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The Ins and Outs of a Cannabis Startup

But beneath the surface there’s something unique about working at a pot startup, and it has little to do with the fact that employees are often permitted to consume the substance on the job.

America’s pot entrepreneurs are defining the working culture of the newly budding industry, a culture that exists in the nexus of social mission, financial opportunity, and typical startup life.

“Everyone here believes cannabis should be legalized for economic reasons, for social reasons, for moral reasons, so there’s a tremendous amount of passion,” says Isaac Dietrich, the company’s CEO and cofounder. “A lot of us also consume, and are very in touch with the cannabis plant, so it’s something we’re all very passionate about and want to move the cause forward.” [Read more at Fast Company]

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