PRESS RELEASE

Long-time Advocates of Quality, Small-Batch Cannabis Choose CMH Brands to Continue Mission

Denver, Colo. Aug 4, 2016 – Denver Relief, Colorado’s original medical and recreational cannabis operation dedicated to responsible growing practices, announced today the sale of their licensed Optional Premises Cultivation (OPC) and Manufacturer of Infused Products (MIP) facilities to CMH Brands, a Colorado licensee and processor of Willie’s Reserve. Willie’s Reserve is the much-anticipated premium cannabis brand by award-winning musician, actor, author and longtime marijuana advocate, Willie Nelson. Denver Relief, founded in 2009, is the longest-established cannabis business in the city and is a main cog in kick starting the modern marijuana movement. It has pioneered many firsts, including garnering approval for the first cannabis infused kitchen in Denver and creating one of the first community-focused philanthropic collectives for the cannabis industry in the country, the GREEN TEAM.

When looking for potential suitors, it was imperative for Denver Relief to find a company that would advocate for growing high-quality, responsible cannabis. Denver Relief specifically chose CMH Brands because of their connection with Willie’s Reserve and their dedication to growing and supporting high quality cannabis on independent, local farms.

“Just as we all anticipated, the cannabis industry has diversified to provide products of varying quality. It was important that we find successors who represent the authenticity and trust we’ve worked very hard to gain,” said Ean Seeb, Denver Relief. “CMH Brands’ venture with Willie’s Reserve is evidence of our common interests.”
Nelson, the nation’s most renowned aficionado, consulted with horticulturalists and cannabis farmers to assure any product labeled Willie’s Reserve will maintain a standard worthy of his name.

“When it comes to cannabis, it’s still a maturing industry,” said Andy Sackmann, CMH Brands. “We are lucky to have found business partners who share our passion for growing high quality cannabis in a responsible way.”
Through CMH Brand’s careful practices, Willie’s Reserve will continue to support Nelson’s goals and celebrate his legacy by constantly seeking innovative ways to develop and curate the brand, while seeking an end to cannabis prohibition in America.

Willie’s Reserve signature Ready Rolls and high quality flower will be available at select purveyors in Colorado, Washington and future legal states for connoisseurs who appreciate the best. Colorado shops will include Lucy Sky, Simply Pure, Mindful, and Terrapin Care Station and will be available August 8, 2016

About Denver Relief Consulting

What started as Denver Relief, one of Colorado’s first and most successful medical cannabis centers located at 1 Broadway in the heart of Denver, has blossomed into a consulting firm for all things cannabis. Denver Relief Consulting draws upon an extensive business model that includes everything from cultivation and build-out to sale and compliance, helping entrepreneurs and current businesses to succeed while making meaningful social impacts. The firm also works with operators to unite with their local communities by creating robust community integration plans. For more information, visit DenverReliefConsulting.com, or call 303.420.PLAN (7526).

About CMH Brands

CMH Brands is a Colorado licensee and processor for the Willie’s Reserve brand of cannabis products. CMH Brands manufactures and sells cannabis products as well as develops supply chain relationships to source the range of strains in the Willie’s Reserve product line. Willie’s Reserve can be found at dispensaries across the state.

Media Contact:
Ean Seeb
Founding Partner
[email protected]
303.909.6976

Kayvan Khalatbari
Founding Partner
[email protected]
720.273.6835