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Seven ways to use language to empower your cannabusiness

Whether you’re a consumer, a business owner, or just an interested bystander the words we choose today have the power to define society’s vision of tomorrow

The face of cannabis used to be rebellious teenagers, cancer patients, and joint-waving activists.

Now, that image is changing.

The boom of grey market dispensaries heralds what’s coming: the medical market is growing every day, and the recreational market is on the brink of explosion.

As a cannabusiness owner, it can be overwhelming to keep track of all of the changes going on in the industry. Don’t worry, you’re not alone! But with legal, political and social situations continuously evolving, if you don’t keep up on some fronts, you may be left behind.

We’ve heard the traditional language for years. The product is weed, pot, or marijuana. People who consume it are stoners, potheads, or at best “medical users.” [Read More @ Lift]

 

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