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Men and Millennials Are Top Spenders When It Comes To Legal Marijuana

Even as the legalization of marijuana loses its shock value in some states, women still lag men in buying marijuana. A new report from Cannabis Market Intelligence Platform Headset has found that 68.9% of marijuana buyers are men versus only 31.1% women, a ratio of well over 2:1.

Headset has a massive database of transaction data from medical and recreational marijuana retailers and customer loyalty programs, with information about age and gender.

Millennials aged 25 to 29 account for the largest percentage of recreational customers at 20.39%, according to Headset, while the share of customers aged 21-34 stands at 51.8%. The average age of customers is 37.6 years old, with the average age for female customers at 38.2 years and the average age for men at 37.4 years. Where did all the hippies go? People age 65 and older only account for less than 5% of customers. [Read more at Forbes]

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