In the final installment of our three-part series, we are going to focus on sales, our final step in a successful launch. We will review the nine (9) power plays to help you successfully accomplish this third step as well as the one ingredient that must be included in any sales promotion.
If you missed Parts 1 and 2, you are definitely going to want to go back and read those first.
Part 1 was about the discovery process and figuring out what it is that your audience is most likely to buy from you.
Part 2 was about the build-up phase, super important.
That brings us to the third and final phase, the sales phase, which is what this post is about.
If you’ve done the build-up well, you should get some sales, but, if you put these 9 moves in play, you should get even more. There are a lot of variables, but I’ve seen these steps double or triple sales.
These are the 10 steps to phase 3. Oh, and a bonus power play? On the opening day, at first only offer the one payment option. A couple days later say “you want it, you’ve got i. Now we can take two payments (or however many you like).
Give those a try. We’ve covered a lot here in these three phases of launching a cannabis product. I hope it’s helped, and if you need help or this seems overwhelming, give us a call! BOOOOM.
Dedicated to what she does and successful in her savvy business-minded ventures, Celeste Miranda is an entrepreneur, author, founder and CEO of Miranda Marketing Labs and The Cannabis Marketing Lab. Undertaking the critical challenges of marketing an emerging industry, Miranda opened a specialized division focused on providing businesses with innovative and affordable marketing strategies. Since then, The Cannabis Marketing Lab has become a highly regarded organization in Cannabis related ventures. Comprised of a 16 person team, Celeste’s staff has years of experience and expertise in a myriad of areas such as Social Media, Search Engine Optimization, Graphic & Web Design, Creative Content Production, Advertising, PR and much more. Celeste can be reached at [email protected].
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