Packaging in the cannabis industry is constantly changing.
The word “trending” is not a term that I use often, but it precisely expresses what’s going on in our industry. New regulations in labeling requirements are constantly being introduced. What I am seeing most now is the significant change in the actual size and structure of cannabis products packaging.
I believe that with the growth of the industry, and the new brands emerging, the medical dispensaries and the retail cannabis stores are changing the way the product is displayed. The objective, of course, is to fit more product.
Last year here in California, many cannabis products were hung off of a peg-board wall. The packages were large and had a hole punched so they could be hung behind the counter. Although they could also be displayed free-standing, they took up valuable “real estate” in the display cases in dispensaries and stores.
You don’t see much of that any more in California. As you can see from the photos of the old and new oil cartridge boxes from Bhang Stick. There has been a big change in the way many now package their oil cartridges. The small free-standing flip-top box now sits on directly on shelves or in display boxes.
On a recent trip to Denver, Colorado, I found that there are much larger retail stores, that can afford to show off a larger package. I saw a huge peg board display wall with all of the oil cartridges and battery pens in larger hanging boxes, proving that not all of the packaging trends are constant throughout the country at this point.
What is trending nationally is the increased number of brands using higher quality packaging for cannabis products overall. The “cardboard tube” is popular and now being used for flowers, edibles and oil cartridges.
This package can be dressed up and printed with a full color wrap, or it can be a kraft color with anything from a one color printing job to a high-end, embossed or foiled label.
The plastic pop-top bottle that fresh flowers are often sold in, are now becoming a popular package for edibles. The plastic bottle is silver or gold in many cases, and when a full color label is wrapped around the bottle it gives the look of a tin.
Hang tags are another way to add a touch of class to your product. It also gives you an area to include additional information or images that will not fit onto your label.
Yes, there are a great many ways we can get creative with custom package designs.
When thinking about your packaging for edibles, there are numerous options for single brownies, gummies, candy, cookies and other treats. Given that regulations are not constant nationally at this time, your packaging options will vary from state to state.
A self sealing cellophane bag with a nice label and/or a hang tag is a very nice and economical way to package your product, however would not be considered “child proof.” The less attractive child-proof “zippered bags” are required in some states, but with a custom label applied, and convey your brand image clearly.
There is a lot to take into consideration when choosing your physical package. Speaking with a knowledgeable professional or doing your homework beforehand will serve you best.
Just as it’s best not to put the cart before the horse, It’s important to have your brand identity in place before moving onto your package design. Knowing your audience and working with professionals will help to secure your success.
Additional articles about “Branding Advice” can be found on this site as well as at http://www.buddbranding.com/brandingadvice
Wendy Rall is a professional graphic designer with over 30 years experience. After graduating from The Art Institute of Philadelphia, she worked with east coast design firms for 20 years. In 2002, she moved to Mexico and cofounded Planeta Surf magazine. Now based in California Wendy owns and operates Budd Branding, a boutique design studio. www.buddbranding.com
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