By Celeste Miranda
You can convert more sales through video.
Yep, it’s proven. Cannabis products highlighted in online videos resulted in up to 35 percent more conversions on product sales.
The statistics go on and on, so yes, videos can help you make more sales.
First of all, you have to participate in the YouTube game. Yes, you have to. I think cannabis companies are overlooking this way too much.
The descriptions and tags on your video are so important. They need to be relevant. They need to be congruent and they need to be connected. If your title, description, and tags are unrelated, Google will immediately see that you are basically confused and you are going to go to the bottom of the pile.
Your title should be your actual keywords.
You have to stop thinking like a business owner, you have to stop thinking like a marketer, and instead, start to think like your ideal customer. Where would they go? Where would they look if they were going to try to find you? THAT is going to be your title.
When you set up your YouTube channel, keep in mind that Google owns YouTube. The name of your channel actually becomes a keyword.
Make sure title, description and tags are linked to your website. You want to give consumers two things:
You will want to back link the exact video that you are uploading. Say your title is “Cannabis Edibles.” It’s the same title that is going to match up on the keyword search. So if you want to show up on “cannabis edibles,” then that’s going to be the title of your video.
Don’t put the name of your business. If someone knows the name of your business, they already know about you.
Keep your description to less than 150 words. At the end of that description, do something very clever, but yet so simple. You are going to copy and paste the link to the very video you are uploading to YouTube. You are going to back link this video in your description back to YouTube itself. YouTube loves itself and Google will reward you for that.
One last thing: Transcribe your videos. When you post that on the back of your video, you are giving rocket fuel to the search spiders. You will be 53 percent more likely to jump into Google very quickly.
So, Cannabis entrepreneurs, don’t ignore the SEO power of video.
Dedicated to what she does and successful in her savvy business-minded ventures, Celeste Miranda is an entrepreneur, author, founder and CEO of Miranda Marketing Labs and The Cannabis Marketing Lab. Undertaking the critical challenges of marketing an emerging industry, Miranda opened a specialized division focused on providing businesses with innovative and affordable marketing strategies. Since then, The Cannabis Marketing Lab has become a highly regarded organization in Cannabis related ventures. Comprised of a 16 person team, Celeste’s staff has years of experience and expertise in a myriad of areas such as Social Media, Search Engine Optimization, Graphic & Web Design, Creative Content Production, Advertising, PR and much more. Celeste can be reached at [email protected]
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