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Marijuana Dispensary Wants to Land Naming Rights to Denver Broncos Stadium

The recent bankruptcy filing by Sports Authority has raised questions about possibly renaming the stadium the Denver Broncos play in, and a marijuana company is one such interested buyer.

Native Roots is one of Colorado’s largest dispensaries. It expanded from one to 14 stores over the last year. The marijuana dispensary chain said they are fully ready to make a multi-million dollar commitment if the contract between Sports Authority Field at Mile High and Sports Authority ever ends.

They also acknowledged the poor timing of announcing the news on April Fools’ Day, but insisted that they are serious about the proposal.

“It’s not a joke, we’re very serious,” said founding partner Rhett Jordan.

The company released a rendering of possible new branding for the stadium, which they say is just preliminary. They’d be willing to forgo the marijuana leaf in favor of its more well-known symbol, a simple tree with roots.

Native roots says the affordability of the contract isn’t a problem, whatever it may cost. For Sports Authority, it’s at $6 million a year. [Read more at DenverCBSLocal.com]

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