Over the last two months, I discussed various techniques to help you and your business move forward in the digital era. This month’s article will focus on using videos to drive traffic to your site: Video Marketing.
The use of video is effective and is becoming more important in driving traffic to websites. Just look at what YouTube did in 2015:
And, the list goes on and on
The above information should support the reason for you to use video in your marketing efforts moving forward, and YouTube can be one of the kingpins in your marketing arsenal to help you drive traffic to your sight.
What we are going to look at is ranking a YouTube video for a particular keyword. It is much easier than ranking a standard website. The other thing is that Google loves videos, and YouTube in particular (I guess that may be because Google owns YouTube).
If you look at the current searches you do, you will notice more videos popping up in the search. Also, YouTube is one of the top search sites, after Google. So let’s see how we can grab your slice of this traffic from using video.
What we need to do is use Search Engine Optimization (SEO) and YouTube to create an SEO technique. It’s a technique that if performed properly will increase your videos on the first page of Google and YouTube searches.
There are three (3) things you are looking for in a keyword. First, you need to realize that it is pointless to think you will rank highly for competitive keywords. As a result, we will be looking for three things in a keyword:
Here are some other things you need to also consider:
The video description is a very important part of getting your videos ranked on Google.
Make sure you use your main keyword first, followed by a link to your website. Do not skimp on the description Let your writing genius shine here. Provide enough information to make Google happy, like a paragraph or two. Also, include associated keywords in the description, and include your main keyword again at the very end.
You also want to rank on the first page of YouTube searches. People think that the more tags, the merrier. That is not correct. Remember, we are looking at quality, not quantity, so look at having at least three tags that include your main keyword
Also, think about using at least two LSI (Latent Semantic Indexing) keywords. The easiest way to that is to use your main keyword and put it in the Google search bar. Google automatically provides the best matching phrase for your main keyword.
Want to get better rankings on Google and YouTube? Make sure to fill in your YouTube channel with targeted keywords. This will help you to rank higher in both search engines.
Go to your setting button in your channel section and make sure to fill everything out. You will be glad you did.
I hope that this article was of help. Next time, I will go over bookmarking and building your links to help you help search engines pick up your videos and increase your traffic.
Until then …
Andrew Kritzer is an advertising and marketing executive with extensive experience in product and corporate marketing, communications, and branding. With 10 years of Madison Avenue experience, he worked on advertising campaigns for Canon, Ford, Redbook, Champ’s, The Athlete’s Foot, and Perkin Elmer. His 20 years on the client side, as a marketer, includes working on strategic marketing, branding, advertising, public relations, trade shows, digital and social media, internet initiatives, and new product launches for Canon, Samsung, Hayward, and Sharp. Andrew is an avid speaker in the sports marketing area and has also lectured at such institutions as Syracuse University, NYU, St. Thomas Aquinas, and Montclair State University on marketing and advertising. Over the last two year he worked at the Association of National Advertisers, running client side committees on Advertising Financial Management, Agency Relations, Production Management, and Research and Measurement, in addition to bringing members high quality training on current trends and best practices. Currently, Andrew works for AKMC, a marketing consultancy that focuses on helping small and medium sized businesses. If you have questions about the above article, feel free to email Andrew at [email protected].
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